SEO

Sep
01
2022

Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

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GooglePerformanceMax
Aug
26
2022

Curious About Google’s New Performance Max? Here’s the Skinny

Google has touted its new Performance Max ad campaigns, first unveiled in November of 2021, as the next generation of its long-running Smart Shopping and Local campaign types. And according to the online-search behemoth, the new campaign type is built...

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SEO graphic
May
19
2022

8 Tips for Boosting Your Business With Local SEO

Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....

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Search bar
Feb
08
2022

Search Engine Marketing 101: SEM, SEO, and PPC

Even for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...

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9 Ways Your Brand Can Capture Voice-Search Leads
Mar
26
2020

9 Ways Your Brand Can Capture Voice-Search Leads

With virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...

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Man using Google Analytics
Mar
11
2020

7 Important 2020 SEO Trends and How to Capitalize on Them

Search engine algorithms are evolving. New ranking factors emerge, old ones drop off, and the rest shift in importance. Google, Bing, and others want to improve search results and drive ad revenue. Here are seven trends you can expect to...

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Amazon Alexa on table
Apr
23
2019

Alexa, Will Voice Search Affect My SEO Strategy?

Is voice search the end of SEO as we know it? Should SEO specialists be looking for another job (asking for a friend!)? There is a lot of buzz in the marketing world right now about voice search and how...

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Someone pointing at the upward trajectory of a graph
Nov
30
2018

9 Elements of an Optimized Product Page

Looking to generate more revenue from your e-commerce website? Here, we’ll explore 9 elements of an optimized product page as they relate to both SEO and conversions.

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The Case Against Keyword Rankings presentation
Apr
06
2017

The Case Against Keyword Rankings

SEOs have always used keyword rankings reports, and clients have always wanted them. But, have we ever stopped to ask “why?” Here, we’ll examine why individual keyword rank is largely an unreliable, un-actionable metric, and investigate some superior statistics to...

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