Media News & Articles

Do You Hear What I Hear? The Rise of Podcasting — Especially During the Pandemic

Podcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...

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Talkin' 'bout my generation…Media Usage by Generation X

Just in case you don’t know, Generation X (my generation) is the term often applied to those who were born between the years of 1965 and 1980. Often abbreviated as Gen X, we are commonly referred to as Gen Xers....

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Are You Getting the Most Out of Your Facebook Pixel?

If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...

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Facebook’s Prohibited Ad Types and Tactics — and Why It’s Worth the Challenge to Overcome Them

As the scrutiny over its platform has grown, Facebook has continually gotten pickier with the advertising it will allow. At The Brandon Agency, we have run into many instances over the years where Facebook would not accept our client’s paid...

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Video Advertising — Which Type Is Right for You?

One of the biggest changes in the paid advertising space over the last five years has been the increasing share of dollars spent on OTT (over the top), online video pre-roll/mid-roll and social video ads as a top-of-the-funnel alternative/companion to...

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