Media News & Articles

Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?

For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...

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Media & Marketing Trends at the 2020 Olympic Games

After being postponed for nearly a year as a result of the global coronavirus pandemic, the 2020 Olympic Games are set to kick off this week, with the opening ceremonies being held in Tokyo, Japan, on Friday, July 23.

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Apple’s iOS 14.5 Is Here! Now What?

This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...

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Apple Privacy Changes vs. Tech Companies – Who’s Right and What Does It Mean For You?

In Summer 2020, Apple announced that it would be changing its privacy policy and the changes would roll out with iOS 14 in 2021. In short, Apple assigns an IFDA (protected ID) to everyone who uses an Apple device and...

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Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 2020

2020 is a year that’s been full of unknowns. But even with all of the changes this year, some things in advertising remain true. One of those things is the fact that paid social platforms – Facebook/Instagram, Snapchat, Twitter, LinkedIn,...

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9 Simple Ways to Improve the Performance of Your Facebook Ads

When a brand seeks to market to the specific population segments that might be most open to its offerings, there are few better ways to reach a more highly targeted group of potential buyers than via Facebook advertising. After all,...

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Do You Hear What I Hear? The Rise of Podcasting — Especially During the Pandemic

Podcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...

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Talkin' 'bout my generation…Media Usage by Generation X

Just in case you don’t know, Generation X (my generation) is the term often applied to those who were born between the years of 1965 and 1980. Often abbreviated as Gen X, we are commonly referred to as Gen Xers....

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