9 Simple Ways to Improve the Performance of Your Facebook AdsWhen a brand seeks to market to the specific population segments that might be most open to its offerings, there are few better ways to reach a more highly targeted group of potential buyers than via Facebook advertising. After all,...
Do You Hear What I Hear? The Rise of Podcasting — Especially During the PandemicPodcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...
Talkin' 'bout my generation…Media Usage by Generation XJust in case you don’t know, Generation X (my generation) is the term often applied to those who were born between the years of 1965 and 1980. Often abbreviated as Gen X, we are commonly referred to as Gen Xers....
Advantages and Disadvantages of Mobile MarketingAccording to the Pew Research Center, 96% of Americans own a cellphone of some sort. And in 2019, the share of Americans who own a smartphone registered at 81% — that’s up 46% from 2011.
Current Impact of COVID-19 on Consumer Media ConsumptionMillions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...
Are You Getting the Most Out of Your Facebook Pixel?If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...
Facebook’s Prohibited Ad Types and Tactics — and Why It’s Worth the Challenge to Overcome ThemAs the scrutiny over its platform has grown, Facebook has continually gotten pickier with the advertising it will allow. At The Brandon Agency, we have run into many instances over the years where Facebook would not accept our client’s paid...