9 Simple Ways to Improve the Performance of Your Facebook Ads

9 Simple Ways to Improve the Performance of Your Facebook Ads

When a brand seeks to market to the specific population segments that might be most open to its offerings, there are few better ways to reach a more highly targeted group of potential buyers than via Facebook advertising. After all,...

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Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

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Are You Getting the Most Out of Your Facebook Pixel?

If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...

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Video Advertising — Which Type Is Right for You?

One of the biggest changes in the paid advertising space over the last five years has been the increasing share of dollars spent on OTT (over the top), online video pre-roll/mid-roll and social video ads as a top-of-the-funnel alternative/companion to...

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