Experts point to video as one of the most effective and promising digital marketing strategies. Video marketing allows brands to create personalized content that resonates with their audiences, is easy to share and is accessible to anyone by email or online.
This year, analysts expect video to top all online content types, with 82.5% of web traffic. Here, we explain how to leverage trends in video marketing for your brand.
Why is video marketing so crucial in 2023?
Seeing is believing. Or at least, you should show your audience why they need your product or service. Where words or imagery end, the video continues. Used effectively, it can enlighten your audience and increase their engagement.
This is why 86% of marketers use video as a content marketing tool. Here are six ways digital video ad trends are critical to an overall marketing plan.
1. Increase brand awareness
Consumers consider video more transparent than other tactics. It can increase trust in your business and allow you to give a more complete picture of your products. Did you know 62% of Google searches include video results?
2. Improve their lead-generation game
Promoting videos on social media can entice followers to register for your emails and newsletters, and seeing a product in action helps a potential consumer bond with a brand. Did you know social media posts with videos have 48% more views than those without?
3. Improve sales
What better way to show “how to” than with an engaging video? Your prospects’ confidence in using your products increases when they see a video of the items in action. Did you know brands that use video marketing grow revenue 49% faster than those that don’t?
4. Generate more traffic
ROI, spend, and usage of video marketing have been steadily rising from an already-high starting point. Confidence is high that key performance indicators will continue to rise, such as:
- Audience understanding
Did you know an all-time high 92% of marketers said in a Hubspot survey that they got high ROI on video, up from 87% in 2022?
What are the latest video advertising trends?
On social media, YouTube, and on websites, video captures attention. But posting videos alone isn’t enough. Here are some trends to consider that will help you get the most out of your efforts.
Smartphone videos are fine to start with, but customers expect refined production now. Quality content is critical to 64% of consumers’ buying decisions. The average viewer sees 17 hours of video weekly — what can you do to get your brand into that screen time?
People love a sneak peek because it shows a genuine facet of your brand. You can tell the story of your brand or product — or, more effectively, the people in your business. You can distinguish your brand by conveying any character or quirkiness you have, which makes your company more relatable.
Search Optimized Videos
It’s like what you’re hopefully doing with other content to rank in search engine results for relevant keyword searches. Yet, video advertising trends for YouTube suggest ranking isn’t as easy as it once was. Expert tactics can help put your content atop natural search results (not just on the video tab of Google). Experts like those at Brandon can help with that.
Social media’s prevalence gives marketers an unprecedented platform for customer engagement. When your followers post quality content, they’re presenting your brand to a segment often new to you. Sharing that content with your audience can bolster your reputation among platform users.
They’re effective at the awareness stage of the sales funnel, providing actionable information. Done well, they’ll move consumers to the consideration and trust stages. Using video, explain why and how your product works.
Long-Form Vs. Short-Form Video
Brandon captures long pieces of content to cut it into shorter pieces. We can use these for advertising, websites, and social usage. Statistics show the optimal video length in 2023 will be less than 30 minutes.
3D animators can produce video that shares space with the viewer. Talk about eye-catching: Imagine a product demo in 3D video animation. You can take your viewers on a journey into your product. What an impact that can have!
Social Media Stories
Instagram Stories and Instagram TV are dominating vertical video. Video advertising trends for YouTube and Facebook also support this direction. Micro-influencers – those with 10,000-100,00 followers – produce relatable content brands can’t ignore, and they can become a key factor in your video marketing success.
What it all means
Trends worth investigating for 2023 include interactive and shoppable video content and user-generated content as a marketing strategy. An increase in simplified production at scale promises to alter the marketing horizon. Are you ready to capitalize on that?
Integrating video and written content is a viable approach to marketing your brand. Text is always essential; video adds value as a way to market your products and services. Its use on social media further extends your reach to a wider target audience.
Brandon’s talented creatives and production team members create video marketing plans. Work with us to build a strategy that will help your KPIs soar. Contact us and let’s see what we can do together to boost your video marketing campaigns.