Blog

23Feb 2018

2018 Marketing Trends

Dustin Glendinning
By Dustin Glendinning

A new year brings new expectations. Here, we look at what we can expect from marketing trends for the new year.

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22Jan 2018
By Scott Brandon

I love what I do. Marketing is a fast-paced, complex, problem-solving business that involves science, art and, most of all, focus. Having been in this business now for over 24 years, I am often asked for advice from those just getting into the business as to things they should be doing to be successful. As 2017 came to a close, I decided to jot down a list of things that I think are really important to becoming and remaining an excellent marketer. These are the rules that I live by and that I try to reinforce with our team on a daily basis. Hopefully, there is something in here that will help you.

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15Jan 2018
By John Williamson

As Google, Bing and the rest attempt to improve their search results and drive ad revenue, here are 8 trends – and predictions thereof – that you can expect to see over the next year in Search. Presented complete with tips on how to prepare for and capitalize on them, all of these should dictate your SEO and digital marketing strategies.

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10Oct 2017
By Colin Mulqueen

Outstream video can give you a video presence where there appears to be none and an ability to incorporate content that might otherwise be off limits if you don’t have your own video database to pull from. ALL of this, along with the increased effectiveness of video advertising, is sure to improve your numbers.

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13Sep 2017
By Cassidy Graves

One of the most popular social networks worldwide, Instagram gives brands the ability to tap into their target market like never before. Further, Instagram is constantly upgrading to better compete against other platforms and to become more effective and efficient for users and brands

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23Aug 2017
By The Brandon Agency

Media lists are an essential part of every public relations professional’s career. We dedicate a decent amount of our time to researching publications and to finding the new, appropriate editorial contacts needed to build those golden media lists that every public relations professional yearns for.

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09Aug 2017
By John Williamson

Usability testing is, as the name suggests, an attempt to evaluate a product’s usability, or ease of use, by seeing if its design fits the user’s natural expectations in an efficient, effective and satisfying manner.

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02Aug 2017

Go Live or Go Home

The Brandon Agency
By The Brandon Agency

The latest evolution of online video, live streaming, capitalizes on social media users’ appetite for online videos and increasing preference for mobile devices — and the asset’s growing popularity has pushed brands to utilize it for their own social efforts. 

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26Jul 2017
By Denise Dionne

Seeing a high level of responsiveness to your content among your followers is definitely a sign of success in your social media strategy, so it’s important to leverage tactics that not only can better your engagement, but also translate into favorable outcomes like leads and sales.

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