Posts by Courtney Olbrich

Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 2020

2020 is a year that’s been full of unknowns. But even with all of the changes this year, some things in advertising remain true. One of those things is the fact that paid social platforms – Facebook/Instagram, Snapchat, Twitter, LinkedIn,...

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Do You Hear What I Hear? The Rise of Podcasting — Especially During the Pandemic

Podcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...

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Are You Getting the Most Out of Your Facebook Pixel?

If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...

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Video Advertising — Which Type Is Right for You?

One of the biggest changes in the paid advertising space over the last five years has been the increasing share of dollars spent on OTT (over the top), online video pre-roll/mid-roll and social video ads as a top-of-the-funnel alternative/companion to...

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