Courtney Olbrich, Author at Brandon

Nov

08

2022

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...

Aug

18

2022

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a...

Feb

17

2022

Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

Group gathered around looking at a phone

Nov

09

2021

iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever

Is your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...

Aug

25

2021

Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?

For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...

Jun

11

2021

The Basics Of TikTok For Your Business

TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...

Apr

30

2021

Apple’s iOS 14.5 Is Here! Now What?

This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...

Mar

19

2021

Apple Privacy Changes vs. Tech Companies – Who’s Right and What Does It Mean For You?

In Summer 2020, Apple announced that it would be changing its privacy policy and the changes would roll out with iOS 14 in 2021. In short, Apple assigns an IFDA (protected ID) to everyone who uses an Apple device and...

Sep

16

2020

Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 2020

2020 is a year that’s been full of unknowns. But even with all of the changes this year, some things in advertising remain true. One of those things is the fact that paid social platforms – Facebook/Instagram, Snapchat, Twitter, LinkedIn,...

Jul

06

2020

Do You Hear What I Hear? The Rise of Podcasting — Especially During the Pandemic

Podcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...

Posts by Courtney Olbrich

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever

Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?

Apple’s iOS 14.5 Is Here! Now What?

Apple Privacy Changes vs. Tech Companies – Who’s Right and What Does It Mean For You?

Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 2020

Do You Hear What I Hear? The Rise of Podcasting — Especially During the Pandemic

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