Courtney Olbrich, Author at Brandon

Dec

31

2024

From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands

With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...

Oct

23

2024

9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry

As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates...

Keep Your Social Account Safe from Hackers

Jun

30

2023

Don’t Get Hacked — Take These 6 Steps to Protect Your Business’s Social Accounts

Most social media users — at least once — have seen signs that a friend’s social account has been hacked. Indications can include such red flags as unusual posts and activities, unexpected fundraising inquiries, spammy ads on the user’s timeline...

Jun

22

2023

Google’s Transfer To GA4 Is Imminent…Is Your Business Ready?

Do you use Google’s Universal Analytics (UA) right now to measure performance on your website and/or app for your business? If you do, you’ve probably noticed the large countdown clock affixed to the top of your analytics dashboard, signaling the...

Nov

08

2022

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...

Aug

18

2022

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a...

Feb

17

2022

Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

Group gathered around looking at a phone

Nov

09

2021

iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever

Is your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...

Aug

25

2021

Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?

For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...

Jun

11

2021

The Basics Of TikTok For Your Business

TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...

Posts by Courtney Olbrich

Google’s Transfer To GA4 Is Imminent…Is Your Business Ready?

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever

Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?

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