Courtney Olbrich
Chief Growth Officer
Courtney is our Chief Growth Officer. She has over 20 years of experience in marketing and advertising, with a wide variety of clients. Hailing from Metro Detroit, Michigan, it comes natural that she is an avid sports fan. So much so that all of her pets are named after professional baseball stadiums!
Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty stra...
Personalized Marketing: The Key To Winning Over Pet Parents
Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable chews spec...
How To Leverage Pet Influencers To Build Brand Awareness and Trust
What do bow tie-wearing dogs on Instagram and sassy cats with massive TikTok followings have in common? They’re offering powerful new opportunities for pet brands to connect with consumers. And along the way, pet influencer marketing — a tactic proven to increase brand a...
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...
9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry
As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates fr...
Don’t Get Hacked — Take These 6 Steps to Protect Your Business’s Social Accounts
Most social media users — at least once — have seen signs that a friend’s social account has been hacked. Indications can include such red flags as unusual posts and activities, unexpected fundraising inquiries, spammy ads on the user’s timeline or in direct messages...
Google’s Transfer To GA4 Is Imminent…Is Your Business Ready?
Do you use Google’s Universal Analytics (UA) right now to measure performance on your website and/or app for your business? If you do, you’ve probably noticed the large countdown clock affixed to the top of your analytics dashboard, signaling the end of Universal Analyti...
Even in the Digital Age, Print Advertising Can Be a Powerful Asset
With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe that more traditional forms of ...
Digital Audio is on the Rise – Should it be Part of Your Media Spend?
When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a companion to terrestrial radio, a lot of reps were jus...