Digital Audio is on the Rise – Should it be Part of Your Media Spend?When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a...
Should Your Brand Be on TikTok? Spoiler Alert: Yes.It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...
iOS 14.5 Changes Make Defining Your Target Audience More Important Than EverIs your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...
Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...
The Basics Of TikTok For Your BusinessTikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...
Apple’s iOS 14.5 Is Here! Now What?This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...
Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 20202020 is a year that’s been full of unknowns. But even with all of the changes this year, some things in advertising remain true. One of those things is the fact that paid social platforms – Facebook/Instagram, Snapchat, Twitter, LinkedIn,...