iOS 14.5 Changes Make Defining Your Target Audience More Important Than EverIs your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...
Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...
The Basics Of TikTok For Your BusinessTikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...
Paid Social, Politics And A Pandemic – The State Of Social Advertising in Fall 20202020 is a year that’s been full of unknowns. But even with all of the changes this year, some things in advertising remain true. One of those things is the fact that paid social platforms – Facebook/Instagram, Snapchat, Twitter, LinkedIn,...
Do You Hear What I Hear? The Rise of Podcasting — Especially During the PandemicPodcasts — those small digital audio programs people listen to — well, they’re not so small anymore. While the first digital audio podcast occurred in 2004, the powerhouse audio platform has grown exponentially since then, and it is now actively...
Are You Getting the Most Out of Your Facebook Pixel?If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...
Why to Get on Board With Vertical Video TodayBrands have been making TV commercials since the platform started allowing advertising in 1941. Since that time, the primary mode of video advertising has always been horizontal — with an aspect ratio of approximately a 4:3. But with the explosion...