TikTok Image

Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

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TikTok for Businesses

The Basics Of TikTok For Your Business

TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...

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facebook Pixel graphic

Are You Getting the Most Out of Your Facebook Pixel?

If you are buying advertising on Facebook and Instagram, you are probably familiar with the Facebook pixel, a snippet of code that Facebook recommends you place on your site for tracking. It can be easy to dismiss this step if...

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Vertical Video

Why to Get on Board With Vertical Video Today

Brands have been making TV commercials since the platform started allowing advertising in 1941. Since that time, the primary mode of video advertising has always been horizontal — with an aspect ratio of approximately a 4:3. But with the explosion...

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