Brandon, Author at Brandon

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Apr

17

2024

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness. (The acronym, which summarizes a significant portion of Google’s Search Quality Rater...

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Mar

27

2024

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like...

Mar

20

2024

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates,...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Mar

13

2024

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Brandon, the most creatively awarded marketing agency in the Southeast, claimed an impressive total of seven awards at the 2024 AAF Midlands American Advertising Awards Gala held recently in Columbia, South Carolina.

Mar

12

2024

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

According to an aggregation of studies on the topic, online shoppers leave items abandoned in their e-commerce shopping carts more than 70% of the time. And some of the top reasons given for cart abandonment include:

Feb

26

2024

7 Social Media Marketing Trends We See Surging in 2024

We kicked off 2023 by offering a set of six (sometimes bold) predictions about the trends in social media that would shape the marketing landscape over the course of the year. And according to Brandon Content Director Kristi Raines, we...

Feb

21

2024

Brandon Names Associate Public Relations Director

Brandon is excited to announce the addition of Kelsey Dixon, associate PR director, to its team. Dixon, based in Charlotte, leads the PR discipline for Brandon and its sister agencies, Cineloco, Eight Oh Two, Joybyte, TBA Outdoors and TravelBoom.

Posts by Brandon

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

Brandon Names Associate Public Relations Director

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