Jul
25
2024
Posts by Brandon
Jul
24
2024
Brandon Lands Among State’s Best Places to Work for 7th Straight Year
Brandon, a fully integrated modern marketing agency that leverages data-driven insights and deep audience understanding to unlock brands’ hidden potential, has been chosen as one of South Carolina’s Best Places to Work for 2024 by SC Biz News. This marks...Read More about Brandon Lands Among State’s Best Places to Work for 7th Straight Year
Jul
11
2024
Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...Read More about Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
Jul
03
2024
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...Read More about Strategies for Rising Above Competition with Craft Beer Marketing
Jul
01
2024
Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Brandon, a modern marketing agency built to propel mid-market brands forward, is proud to announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has...Read More about Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Jun
26
2024
For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim
Brandon, a fully integrated, data-driven marketing and communication firm built for today's digital ecosystem, has been awarded a Top Workplaces 2024 honor by South Carolina Top Workplaces. And to add to the honor, Brandon is one of only four companies...
Jun
20
2024
5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success
In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize repeat purchases but...Read More about 5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success
Jun
18
2024
Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon
Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key...Jun
13
2024
The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts
In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted approach allows...
Jun
06
2024
The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce
In today's digital age, the way we shop has undergone a massive transformation. E-commerce has become an integral part of our lives, offering convenience and accessibility like never before. However, with the vast array of products available online, navigating through...Read More about The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce