Tips & Ideas to Optimize Your Marketing Strategy

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May

10

2024

Creating a Connection: The Emotional Impact of Personalized Email Campaigns

In the digital age, where inboxes are flooded with marketing emails, standing out and making a meaningful connection with customers is more challenging than ever. However, personalized email campaigns have emerged as a powerful tool for building relationships and driving...

May

07

2024

From Likes to Loyalty: The Impact of Social Media on Consumer Engagement

The digital age has transformed the way businesses connect with consumers. Social media has become the go-to platform for brands to reach their target audience and build meaningful relationships. Gone are the days of impersonal advertising — social media allows...

May

02

2024

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And...

Apr

30

2024

Mastering SMS Marketing: Implementing Best Practices for Success

In today's digital landscape, where consumers are constantly bombarded with messages, mastering SMS marketing best practices is essential for businesses aiming to stand out and drive meaningful engagement. With billions of mobile phone users worldwide, SMS marketing offers a direct...

Apr

25

2024

Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Apr

17

2024

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness. (The acronym, which summarizes a significant portion of Google’s Search Quality Rater...

Apr

12

2024

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

This will likely come as no surprise to anyone, but modern consumers regularly seek out businesses of all types — law firms included — via online searches. (In fact, a majority of today's purchase journeys start with an internet query.)

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Marketing & Advertising Blog

Creating a Connection: The Emotional Impact of Personalized Email Campaigns

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

Mastering SMS Marketing: Implementing Best Practices for Success

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

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