Social Media Articles

Oct

25

2022

To Achieve Peak Social Engagement for Your Brand, Post at These Times

For brands far and wide (and large and small), social media has proven to be an effective and budget-friendly way to both reach new customers and stay top of mind with existing ones. And as many social media managers have...

Oct

04

2022

3 Reasons to Incorporate UGC Into Your Social Media Strategy

User-generated content (also known as UGC) is an important and sometimes-overlooked marketing tactic that brands can take advantage of when thinking about their social media strategy. UGC can help build brand loyalty and show customers that you see and value...

Sep

06

2022

Tap Into TikTok Trends to Drive Crazy Engagement on The World’s Fastest Growing Social Platform

With more than 650 million downloads worldwide in 2021 (the most of any app or game on the planet over the course of the year), it seems abundantly clear: TikTok has officially taken the social media world by storm since...

Aug

23

2022

The Hottest Current Trends in Social Media

It’s been a quarter-century since the first true (albeit rudimentary, especially by today’s standards) social media platforms made their internet debut. And in the time since, the once-unique phenomenon of websites and applications that enable users to actively share content...

May

10

2022

Take Your Brand’s Customer Loyalty to New Levels With These 6 Social Media-Focused Tactics

Social media has been gaining major momentum in the marketing world for years. And a big part of the reason for this, of course, is that it has long offered an opportunity for brands to reach new audiences among a...

Feb

17

2022

Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

Jan

19

2022

Laboring On LinkedIn? Try these 6 Moves for a Marketing Boost.

For enterprises large, small, new and old, LinkedIn offers a powerful way to reach business professionals in the full array of today’s industries — making it an especially powerful marketing tool for brands with a B2B focus. In fact, few...

Dec

10

2021

6 Tips for a Successful B2B Social Strategy

Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...

Sep

23

2021

5 Tactics for Instagram Stories That Brands Can Use to Drive Engagement

Launched in August 2016, Instagram Stories will turn 5 years old this month — and the momentum the increasingly popular feature has gained since its unveiling is hard to deny. Consider these head-turning statistics from Instagram regarding its visible-for-24-hours Stories...

Jun

11

2021

The Basics Of TikTok For Your Business

TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...

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