Marketing Research and Strategy Articles

Jan

10

2024

Brandon Continues to Build Client Services Team in Charlotte

Brandon, a data-driven, digitally-centric, integrated marketing agency, recently added an account manager and two project managers to its Charlotte office team. The agency continues to expand its client roster with Charlotte-based companies such as Artisanal Brewing Ventures, stayAPT Suites and...

Dec

07

2023

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of those...

Dec

05

2023

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...

Nov

07

2023

8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

Oct

31

2023

15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results

Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in...

Oct

27

2023

Conquering the Four Major Challenges Facing CPG Marketers Today

Valued at nearly $11.5 billion globally in 2021 — and predicted to hit nearly $19 billion by 2031 — the consumer packaged goods (CPG) industry saw its omnichannel sales grow by 8.4% in 2022. Of course, the industry deals in...

Sep

26

2023

The Promise to the Customer: A New Mental Model for B2B Marketers

A new study by WARC, The B2B Institute at LinkedIn and renowned strategy expert Roger Martin has found that a clear “Promise to the Customer” can give B2B campaigns a competitive edge.

Sep

14

2023

9 Steps to Planning and Implementing an Effective Marketing Plan

With most any significant endeavor — and particularly in the marketing world, where a long list of elements must come together to make any campaign click — true success typically starts with a well-thought-out plan. And with 2024 just around...

Sep

07

2023

7 Steps to Establishing a Highly Effective Brand

When it comes to making purchase decisions — whether it’s for a restaurant, an internet provider, household goods, or nearly any other product or service under the sun — today’s consumers have a dizzying array of options. So, for any...

Jun

20

2023

5 Research-Based Tips for Effective B2B Marketing

If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget...

Research and Strategy

Brandon Continues to Build Client Services Team in Charlotte

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

9 B2B Marketing Trends That Could Boost Your Business in 2024

Conquering the Four Major Challenges Facing CPG Marketers Today

The Promise to the Customer: A New Mental Model for B2B Marketers

9 Steps to Planning and Implementing an Effective Marketing Plan

7 Steps to Establishing a Highly Effective Brand

5 Research-Based Tips for Effective B2B Marketing

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