Athletic Shoes and yoga mat

Does the Home-workout Movement Mean the End of Commercial Gyms?

Far from a recent phenomenon, commercial gyms and fitness clubs have been around for nearly 200 years. In fact, they got their start in the late 1840s, when the world’s first membership-driven gym — filled with the leading-edge fitness equipment...

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Person taking a photo of a check for deposit

Challenger vs. Traditional: The Battle Ground of Banks

Tiffany Matum has followed many Americans when it comes to banking – by adding an app to their financial repertoire. Customers like Tiffany are at least partially banking on their mobile phones, a trend that has several impact points on...

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Woman at her computer, holding a credit card

Consumer Trends Emerging from COVID-19

Count Jamie Davis among the long-term fans of online grocery shopping. Jamie, an author and business manager in Bella Vista, Ark., has always shopped online. During the COVID-19 pandemic, she’s also shopped for groceries online. “Admittedly, I’m hooked,” Jamie says.

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Passport and face masks stacked on a suitcase

The Journey Begins: Will Travelers Venture Out?

It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....

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Covid-19's Impact on Leisure Travel

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

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Man talking to his doctor via the internet

How Digital Technologies and AI are Changing Healthcare

As a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.

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Family walking on the beach

Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

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