Healthcare

Woman holding baby, conducting a virtual visit with physician
Aug
25
2020

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

Read More about Human Experience (HX): A New Marketing Model for a New Normal

Man talking to his doctor via the internet
Apr
06
2020

How Digital Technologies and AI are Changing Healthcare

As a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.

Read More about How Digital Technologies and AI are Changing Healthcare

Woman on sofa drinking coffee and watching tv
Mar
27
2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

Read More about Current Impact of COVID-19 on Consumer Media Consumption