Posts by Marissa Locher

Santa shopping online
Sep
05
2023

How to Effectively and Efficiently Plan an Ecommerce Holiday Campaign

If you haven’t started planning for the holiday season, it’s time to start! This year, hopefully, most people will be enjoying quality downtime with their families. For brand marketing and communication professionals, the winter holidays are the busiest. This time...

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Tools coming out of a pocket knife
Aug
11
2020

5 Marketing Tools You Shouldn’t Live Without

Marketing plays a crucial role in the success of a business. Of course, there are plenty of challenges to overcome, starting with creating a comprehensive business plan, and moving on to securing financing, developing and implementing a marketing plan, and...

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Plants being watered with one growing money
Aug
03
2020

Tips for Effective Lead Nurturing

The relationship between customers and marketers is ever-changing. Further, making a purchase takes more time for buyers than it has in the past, as that process now includes self-education and a need to build trust with the company they are...

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8 Easy Tips to Develop Your Brand's Email Marketing
Jun
09
2020

8 Easy Tips to Develop Your Brand’s Email Marketing

The first marketing email was sent in 1978, and it kicked off what has become one of the most highly used marketing channels even to this day — not to mention it resulted in $13 million in sales. From the...

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4 Steps to Choosing an Automation Platform
May
26
2020

4 Steps to Choosing an Automation Platform

A marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...

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