5 Marketing Tools You Shouldn’t Live WithoutMarketing plays a crucial role in the success of a business. Of course, there are plenty of challenges to overcome, starting with creating a comprehensive business plan, and moving on to securing financing, developing and implementing a marketing plan, and...
Tips for Effective Lead NurturingThe relationship between customers and marketers is ever-changing. Further, making a purchase takes more time for buyers than it has in the past, as that process now includes self-education and a need to build trust with the company they are...
8 Easy Tips to Develop Your Brand’s Email MarketingThe first marketing email was sent in 1978, and it kicked off what has become one of the most highly used marketing channels even to this day — not to mention it resulted in $13 million in sales. From the...
4 Steps to Choosing an Automation PlatformA marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...