Posts by Kelly Whaley

Crafting Compelling CTAs: The Art of Engagement in Email Marketing

In today's digital landscape, where emails flood inboxes daily, standing out is a challenge every marketer faces. As an email marketing agency with vast experience across various industries, we've consistently noted one factor that can make or break your email...

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Cart Recovery Unleashed: The Transformative Power of Email Marketing Automation

In the sprawling world of e-commerce, a persistent challenge continually rears its head: shopping cart abandonment. Statistics from the Baymard Institute disclose a startling fact: Nearly 70% of shoppers leave their online carts without completing the purchase. For businesses, it's...

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Artificial Intelligence: Catalyzing the Evolution of Email Marketing

Email marketing has undergone a significant transformation with the inclusion of Artificial Intelligence (AI). This technology has reshaped traditional marketing strategies, providing data-driven insights, improved personalization, advanced automation, and practical predictive analysis. This article delves into the transformative power of...

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6 Ways to Reinvent Your Subject Lines; Just In Time for the Holidays

Online shopping hit an all-time high in 2020 due to COVID 19, and in 2021 we may encounter the same, if not more, online shoppers as delivery delays begin. Consequently, merchants and marketers are already finalizing their holiday content calendars...

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