Posts by Haley Rojas

Decoding Social Media Success: Choosing the Metrics That Truly Matter

When it comes to measuring the effectiveness of their social media efforts, businesses and marketers are often bombarded with an overwhelming array of metrics, many of which are hyped as the true keys to success. However, not all metrics are...

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Why Brands Should Include Influencer Marketing in Their Strategies

Traditional marketing has been flexing its marketing muscle for decades. From the allure of print ads to the earworm-inducing radio jingles, and the captivating visuals on television screens, brands can paint the town in their colors, reaching vast audiences with...

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