Haley Brandon

Haley Brandon

Accounts Payable

Haley is an Analytics and Data Specialist at TBA. Originally from Myrtle Beach, Haley got her Bachelor of Science in Financial Management from Clemson University. When Haley isn’t in the office, she enjoys long walks with her dog and being with friends and family.

Man fixing other man's pocket square
Blog

The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family and peers more than they trus...
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Blog

The Purchase Journey of the Affluent Consumer

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.
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Blog

How Affluents are Consuming Media

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for brands to understand how consumers are using social media...
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Blog

Affluent Consumers and Technology

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35% owned a smartphone in 2011. It’s no surprise that t...
Covid-19 consumer study
Blog

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is now urging vaccina...
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Blog

Attitudes and Lifestyles of the Affluent Consumer

In our last blog post, we introduced six key traits of the affluent consumer. Today, we are going to expand on the attitudes of these consumers and explain how their lifestyles influence the brands they pursue and ultimately build relationships with....
Woman smiling and talking on the phone
Blog

Who are the Affluents?

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or more in assets. According to Gl...