Haley Brandon

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family and peers more than they trus...

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for brands to understand how consumers are using social media...

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35% owned a smartphone in 2011. It’s no surprise that t...

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is now urging vaccina...

In our last blog post, we introduced six key traits of the affluent consumer. Today, we are going to expand on the attitudes of these consumers and explain how their lifestyles influence the brands they pursue and ultimately build relationships with....

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or more in assets. According to Gl...