Posts by Haley Brandon

Man fixing other man's pocket square
Sep
28
2021

The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family...

Read More about The Affluent Consumer: Brand Advocacy and Luxury

Woman smiling, checking credit card
Sep
21
2021

The Purchase Journey of the Affluent Consumer

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.

Read More about The Purchase Journey of the Affluent Consumer

Man in the back of a car, smiling while on phone
Sep
14
2021

How Affluents are Consuming Media

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for...

Read More about How Affluents are Consuming Media

Woman smiling while sitting at computer
Sep
07
2021

Affluent Consumers and Technology

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35%...

Read More about Affluent Consumers and Technology

Covid-19 consumer study
Aug
20
2021

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

Read More about The Delta Variant Ripple Effect… What We Are Seeing

Man interviewing woman
Aug
18
2021

Attitudes and Lifestyles of the Affluent Consumer

In our last blog post, we introduced six key traits of the affluent consumer. Today, we are going to expand on the attitudes of these consumers and explain how their lifestyles influence the brands they pursue and ultimately build relationships...

Read More about Attitudes and Lifestyles of the Affluent Consumer

Woman smiling and talking on the phone
Aug
09
2021

Who are the Affluents?

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or...

Read More about Who are the Affluents?