Department: General
Effective Media Planning Strategies for Telecom Brands in Competitive Markets
Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers of the i...
Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Bran...
The AI Paradox: Why Technology Needs a Human Touch
AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up”it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will ...
Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide
TBA Worldwide is redefining independent marketing, and Indie Agency News sat down with Tyler Easterling to explore the agency’s bold vision. In “Meet an Indie Agency: TBA Worldwide,” Tyler shares how the agency’s fearless approach to strategy, creativity, and cultura...
Personalized Marketing: The Key To Winning Over Pet Parents
Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable chews spec...
Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends that will shape healthcare marke...
Four Farewell Questions with the Interns
Every summer, Brandon welcomes a bright and energetic group of interns into our fold. This year was no different, and we were thrilled to see the talent and enthusiasm these young professionals brought to the table. Our 2024 class included 9 interns, in various departments. ...
The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games
The Paris 2024 Summer Olympics are upon us, and with them comes a global marketing spectacle. From heart-stopping athletic feats to captivating stories of human potential, the Games are a prime target for brands seeking a piece of the action. But how do companies leverage th...