News

The AI Paradox: Why Technology Needs a Human Touch

Date
24 Feb 2025
Author
Brandon
Scott Brandon

AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up, it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will come out on top. At Brandon, we see AI as a powerful tool to enhance creativity, not replace it. By fusing data-driven insights with bold storytelling, we craft campaigns that spark real engagement and cultural impact.

Read more about how brands can embrace AI without losing authenticity: Full article here.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Jason Garvale
News

Brandon Bolsters Strategic Firepower with the Addition of Jason Garvale as Strategist

Continuing its commitment to delivering results that redefine expectations, Brandon proudly welcomes Jason Garvale to its growing strategy team. As a seasoned strategist with over 15 years of experience spanning tech, health, transportation, nonprofit, and B2B sectors, Jason...
Healthcare Study
News

Brandon Unveils New Healthcare Research: The Future of Healthy Aging and the Rise of the Longevity Consumer

Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates.
Kirsten Haugsted
News

Kirsten Haugstead Joins Brandon to Lead Media Strategy

Brandon, a fully integrated, full-service marketing agency known for fusing bold creativity with relentless strategy, has named Kirsten Haugsted as its new Director of Integrated Media.
Santee Cooper
lady sitting on counter in laundry room
Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.
Daytona Beach
daytona beach outdoor board
See how a bold repositioning campaign transformed Daytona Beach’s reputation, attracting younger, wealthier travelers and redefining what this iconic destination stands for.