Category: B2B
Optimize Your B2B Customer Journey With Advanced Data Mapping
Most B2B brands are sitting on a gold mine of data about their customer journeys. But having the data and knowing how to use it effectively are two vastly different things. Fortunately, taking a smart, structured approach to data analysis can transform scattered information ...
Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex tha...
The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts
Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, busi...
The Future of B2B Marketing: Embracing AI and Machine Learning for Growth
In recent years, artificial intelligence (AI) and machine learning (ML) have impacted businesses and industries all over the world — and of all shapes and sizes. Among them, these powerful, fast-evolving and rapidly proliferating technologies have transformed the marketing...
Unlocking Growth: How B2B Social Media Ads Have Changed the Game
In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a significant evoluti...
The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts
In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted app...
Boost Your B2B Brand’s Content Marketing With These 10 Tactics
No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective ways to boost a brand’s search engine rank...
9 B2B Marketing Trends That Could Boost Your Business in 2024
For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly evolving B2B landscape, ju...
