Media & Digital Strategy
We craft strategies that cut through the noise, target with intent, and drive ROI that matters.
Right Message. Right Time. Real Results.
With an overwhelming number of media tactics, platforms, and technologies available, choosing the right media mix is more complex than ever. Success isn’t just about being seen—it’s about being seen by the right audience, at the right time, on the right platform.
We’re a media planning and buying agency that takes a data-driven, precision-targeted approach to maximize reach, engagement, and ROI. Every decision is backed by insights, ensuring that your brand message doesn’t just land—it resonates and converts.
Smarter Buys. Sharper Hits. Stronger Returns.
Our media buying specialists know how to build awareness at scale while hyper-targeting high-value consumers. Whether launching broad-reach branding campaigns or executing one-to-one precision marketing, we blend creative storytelling with advanced media strategy to drive measurable impact.
By integrating cutting-edge audience segmentation, IP-based targeting, and performance analytics, we ensure that every dollar spent is optimized for maximum efficiency and revenue growth. Your brand doesn’t just get noticed—it gets results.
Our Media & Digital Strategy services
Retail Media
Retail media is booming—and Brandon knows how to make it work for your brand. From Amazon to Instacart to big-box platforms, we build full-funnel campaigns that drive conversions on the digital shelf. Right time, right platform, right shopper.
Affiliate Strategy
Affiliate marketing only works when it’s audience-first. We craft partner ecosystems that fit your brand and maximize conversion. From strategy and setup to optimization and tracking, we make sure affiliate efforts align with your goals—and move your bottom line.
Influencer Management
We manage influencer campaigns from start to scale—sourcing talent, setting strategy, guiding creative, and tracking performance. Our approach is data-driven, results-focused, and aligned with your goals, ensuring every partnership delivers real brand impact.
Optimization & Performance Reporting
Optimization isn’t a buzzword—it’s a daily practice. We track all media (traditional and digital) in real time, making agile moves to increase efficiency and performance. Every report connects back to your KPIs and business outcomes—so you see exactly what’s working and why.
Digital Media & Targeting
Today’s media landscape is complex—but rich with opportunity. We use deep targeting tactics (behavioral, contextual, geo, demo, retargeting, and intent) to reach the right audience at the perfect moment. From look-alike modeling to predictive analytics, we turn digital data into strategic advantage.
Traditional Media
TV, radio, print, and out-of-home still matter—when they’re used the right way. We analyze when, where, and how traditional media works best for your audience, and we integrate it into broader strategies that drive measurable action. Smart placement + smart timing = serious impact.
Paid Social Media
Media Planning & Buying
Cookie-cutter plans don’t work—and we don’t do them. Every media plan we build is fully custom, backed by audience research and channel-specific insights. We prioritize the most efficient, effective ways to reach your customers, and our media buys are optimized in real time to reduce waste and maximize results.
Media Research & Analysis
The best media strategies start with insight. We track your site’s visitors using custom pixels and pair that data with social engagement and customer profiles to unlock real behavioral intelligence. Our analysts then layer in tools like PRIZM targeting to identify exactly who your current and future customers are—and how to reach them more effectively.
Check out some more of our Media & Digital Strategy work
Certifications & Accreditations
Don't just take our word for it
"While marketing seems like an intangible factor at times, we’ve consistently reached our sales goal thanks to their advertising efforts."
Newland Communities
VP Operations
"From strategic planning to tactical implementation, the work of The Brandon Agency is taking our organization to the next level. The bottom line is the positive impact this relationship is having on our mission."
Helping Hands of Georgetown
Marketing Director
"The Brandon Agency is open and honest about their expertise and places the customer's needs and their business objectives above all else."
CresCom Bank
Founder & Director
"Overall, I think Brandon is one of the best agencies. Having access to their owner and management team is a key part to their competitiveness and our success. TBA is a great complement to our own in-house marketing team."
HTC
Chief Executive Of Marketing, Economic, and Strategic Initiatives
"They are much more than just a marketing agency, they are our partners. Their results driven approach to every facet of our partnership has helped us grow our business exponentially."
Williams Knife
Owner
"From logo design, to web development, to social media marketing and everything in between, the Brandon Agency does the job like no other. Not only do they produce great content, but they are also great at communicating with clients."
Sawtooth Gamecalls
Owner
"I cannot begin to tell you how impressive they are both personally and professionally. Their attention to detail is amazing, and they are so creative with their ideas as it relates to marketing, that it's hard to even put into words."
SpiiderGriip
Owner
"As a full service agency, they handle it all. From content creation to digital advertising to our beautiful ad spots we put in Garden & Gun, this all comes from the minds at work at The Brandon Agency. We have enjoyed working with them and wouldn’t be where we are without them."
Hook + Gaff Watch Company
Owner
"Their combined strategy didn’t just boost our presence—it skyrocketed our growth. They don’t just execute; they drive real, measurable impact."
Idahoan Foods
Digital Marketing Manager
"I hold vendors to high standards in performance and efficiency; The Brandon Agency has more than surpassed them."
Frogg Toggs Outerwear
Director of Marketing