Department: SEO
Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?
These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like “Hey Siri,” “Alexa” or “Hey Google”? Research i...
6 More Ways to Lift Your Business’s Local SEO Efforts
When you’re looking for a local product or service, where do you turn for help? If you’re like most digital-age consumers, you find your answers on the internet. In fact, research has shown that more than 95% of consumers turn to the internet to find information about lo...
Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy
From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can expect to f...
To Boost Your Content Marketing Strategy, Leverage the Long-Term Appeal of Evergreen Content
For any brand, creating and sharing content that captures interest and provides value to consumers is always a win — especially when done as part of a well-rounded SEO strategy. And while tapping into trending current topics or timely seasonal subjects is a great way to lu...
5 Bank-Marketing SEO Trends That Could Move the Needle in 2024
Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion journey with an online search...
8 Trends To Watch In Healthcare Marketing For 2024
In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly evolving landscape, to stay ahead of t...
15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results
Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in an arena where dynamic transformat...
Maximize Your Brand’s Mobile-Marketing Strategy With These 8 Great Tips
How powerful is mobile marketing in the modern marketplace? Consider this query: When was the last time you spent a full waking hour without checking or otherwise using your smartphone at least once? Whether it was for an internet info query, a shopping search, a quick check...
Is Digital Marketing Right For Your Brand?
Digital marketing is any marketing that uses electronic devices and the marketing specialists can use it to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear o...