Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate, and Schmidt is a Media Buyer.
Previously a Media Manager, Moats has been with Brandon since 2005, starting as a Media Planner and Buyer. Her experience in the hospitality, tourism and utility industries allows her to use her skills in traditional, digital, and paid social media buying to grow clients’ businesses. She will oversee the management of media budgets, negotiate media buys, and monitor reporting for clients.
The new Ad Operations Associate, Shea, was formerly a Media Buyer for Brandon. She graduated from Coastal Carolina University with a degree in communications and a minor in hospitality, resort, and tourism management. She has experience in travel and tourism marketing and as a sales associate for a local television station. Shea will work on all media accounts and traffic paid social media and digital creative to vendors while troubleshooting any issues that may arise throughout a campaign, ensuring consistency for all clients and timely ad placements.
Schmidt joined the agency in 2021 as a Media Coordinator. She started her career as a Social Content Specialist for the hospitality, high-end leisure, and entertainment industries. She later moved into a Data Strategist role for a startup company, managing efforts to expand its market research and analytics. As a Media Buyer, Schmidt will work directly under Moats in managing budgets, negotiating with vendors, and optimizing/monitoring performance during clients’ campaigns, ensuring the most success through to completion.
“I am so excited to promote Sherry, Kristi, and Caroline. They have all worked very hard to produce fantastic results for our clients and deserve to be rewarded for their performance and dedication to both our clients and our agency,” said Courtney Olbrich, Media Director at Brandon. “I know they will continue to succeed for clients and in their roles here at Brandon.”