Department: Interactive
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...
The Ultimate Guide to Marketing Your Financial Services in 2025
By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming yea...
The Future of B2B Marketing: Embracing AI and Machine Learning for Growth
In recent years, artificial intelligence (AI) and machine learning (ML) have impacted businesses and industries all over the world — and of all shapes and sizes. Among them, these powerful, fast-evolving and rapidly proliferating technologies have transformed the marketing...
Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips
In the digital age, your brand’s website is often the first interaction potential customers have with your business. This makes having an effectively structured website critical — not only does it enhance the user experience, but it also plays a crucial role in achieving...
Primal Pet Group Taps Brandon for Digital Transformation of Its Leading Raw Pet Food Brand
Primal Pet Group — established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats — has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital trans...
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard se...