Category: Real Estate
3 Steps to Getting Better Social Media Results for Your Real Estate Company
Social media can help companies of all types promote their products, generate leads and build relationships with customers. And for those who sell, rent and manage residential and business properties, social media for real estate can be highly effective in serving all of tho...
What Rising Rates Mean to Real Estate Marketers
Real estate professionals — and even many casual observers — are well aware that the U.S. housing market has faced challenges over the past year and a half. As the Federal Reserve has worked to head off inflation, interest rates have climbed significantly. And in the hou...
The Rise of Fractional Ownership”and How to Market to Its Potential Buyers
When many of today’s real estate buyers hear the term “fractional ownership,” they’re likely to immediately wonder: What is fractional ownership? For others who are more familiar with the practice, a different thought may come to mind: Is fractional ownership worth i...
Evolving Amenities: 3 Ways the Most-Desired Community Features Have Changed Over the Past 20 Years
For those in real estate development, the business landscape can be a constantly shifting one — with changes largely fueled by ever-evolving consumer preferences. And when it comes to the private community amenities that are most likely to attract modern buyers, what was p...