Category: Lifestyle Apparel
3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt
After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing back the daily commute and tamping down the frequency of...
The Fashionable Return of Direct Mail: A Must-Have for Apparel Marketing
In a world driven by digital marketing, social media influencers, and e-commerce, it's easy to overlook the timeless power of direct mail for apparel marketing. However, direct mail remains a crucial and effective channel for the fashion industry, offering unique advantages ...
An E-commerce Checklist for Apparel Brands
Apparel has long presented sizable business opportunities in the United States. And with the advent of the internet, today’s apparel brands can reach more clothing-hungry consumers than ever before via online sales. (Take it from us here at Brandon. We’ve been helping ap...
5 Ways To Enhance Your Brand’s Customer Loyalty
As a statistic often heard (and regularly repeated) in the marketing world points out, it can cost five times as much — and by some estimates 25 times as much — to attract a new customer as it does to retain an existing one. So it goes without saying that keeping custome...
How Apparel Brands are Building ‘Brand Love’ During the Pandemic
The global coronavirus pandemic has affected businesses of all segments and sizes the world over — both in ways that negatively impact the bottom line and, in a rare few cases, can actually boost it. And in a new normal that sees large portions of the global workforce work...
Facebook Introduces In-App Shopping with Facebook & Instagram Shops
Facebook launched a new “Shop” feature on Facebook and Instagram that allows consumers to shop within their respective applications. Consumers can now shop, buy, and purchase all within the platforms without having to leave and go to a brand's website to checkout. This M...