Department: Email Marketing
Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty stra...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry
As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates fr...
12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success
Let’s face it: Email marketing may not be the shiniest, newest object in the digital marketing world. In fact, it’s been around for more than a quarter-century — and depending on who you ask, it’s arguably even older than the internet itself. But rest assured that, d...
How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing
In the fast-paced realm of digital marketing, where every click, open, and conversion counts, email marketing remains a cornerstone strategy for businesses to engage with their audience effectively. Amid the plethora of tactics available, A/B testing in email marketing emerg...
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard se...
Creating a Connection: The Emotional Impact of Personalized Email Campaigns
In the digital age, where inboxes are flooded with marketing emails, standing out and making a meaningful connection with customers is more challenging than ever. However, personalized email campaigns have emerged as a powerful tool for building relationships and driving eng...
Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage
Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these days — and for most of us, most...
9 Effective Ways Your Law Firm Can Leverage Digital Advertising
In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in three consumers who are seeking legal representation...