Department: E-Commerce
5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success
In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize r...
The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce
In today's digital age, the way we shop has undergone a massive transformation. E-commerce has become an integral part of our lives, offering convenience and accessibility like never before. However, with the vast array of products available online, navigating through the pu...
Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media
Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promoti...
Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics
Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in th...
Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like food items, ...
Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy
From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can expect to f...
Social Commerce: How Integrating Shopping Features Into Your Social Platforms Can Drive E-Commerce Growth
According to the latest available statistics, more than 302 million Americans were active social media users in 2023, representing over 91% of the U.S. population. And of course, for brands selling their goods and services online, this represents a huge opportunity to reach ...