Category: Travel/Tourism
Attract More Visitors to Your Destination With Data-Driven Travel Campaigns
By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber o...
6 Trends in Hotel Marketing That Can Drive More Bookings — and Revenues — in 2024
In the ever-evolving — and highly competitive — world of hotel marketing, staying on top of the latest marketing trends and tactics is often essential to beating out the competition. After all, every time a traveler makes a booking via a channel, platform or method that ...
New 2022 Leisure Travel Trends Study Offers Important Insights Into Traveler Mindsets
With the travel-heavy holiday season nearly upon us — and U.S. inflation rates hovering at near-40-year highs — now is a critical time for tourism- and travel-related businesses to get into the minds of North American travel consumers. And almost as if on cue, the travel...
8 Ideas to Amplify Your Hospitality Marketing Right Now
Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business seek to sell a more t...
The Delta Variant Ripple Effect… What We Are Seeing
The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is now urging vaccina...
Summer Vacations are Back for 2021
School is out for summer, and vaccines are out, too. So how is summer vacation planning for 2021 going? There are definitely mixed views on whether or not travel is safe, and the CDC guidelines are changing often, too, but there is a pent-up demand to get out of the house an...
Does Your Travel Brand Have an Owned Media Strategy?
For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service to build brand awareness and drive bookings...
