© Brandon 2025
A TBA Worldwide Company
info@thebrandonagency.com
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Financial

We’re Financial Marketing Experts

Brandon helps financial brands grow accounts, loyalty, and revenue with strategy-first marketing that adapts to shifting trends and rising competition.
Rockpoint Bank Billboard

Financial Services Marketing Has Never Been So Complex and Challenging

Today’s financial landscape is moving at the speed of digital. Consumers expect more personalization, more convenience, and less friction—with loyalty hanging by a thread. From mobile-first banking to fintech disruptors, new technologies and non-bank options are reshaping how people manage money.

That’s where we come in. Brandon is a results-driven financial advertising agency with over 60 years of experience helping banks, credit unions, and financial service firms adapt and grow. We understand how financial institutions generate revenue—and how strategic marketing can accelerate that growth.

Southern Bank phone mockup

We Are Highly Experienced, Forward-Thinking, and Obsessed with Generating Results

Whether you’re running 950 branches or launching your first community bank, Brandon delivers insight-driven strategies designed to increase account openings, grow balances, and improve cross-sell performance.

Our full-funnel, fully integrated approach combines digital tools with bold creative and smart targeting to help your brand compete and convert in a crowded market. From lead-gen to loyalty campaigns, we develop financial marketing strategies that create real impact—across every audience, channel, and stage of the journey.

Our Financial Experience
Why our clients trust us
riverlights offices
"While marketing seems like an intangible factor at times, we’ve consistently reached our sales goal thanks to their advertising efforts."
Newland Communities
VP Operations
people passing credit card
"The Brandon Agency is open and honest about their expertise and places the customer's needs and their business objectives above all else."
CresCom Bank
Founder & Director
security finance ad
"TBA has been a great partner for us. We started with rebuilding our website, then added an SEO strategy, then began testing and growing our digital marketing. They go above and beyond for their clients and we have been able to show clear success as a result of the partnership."
Security Finance
Marketing Manager
hand holding phone with ftc ad
"They're aggressive, innovative, and consistently find many different ways of advancing digital campaigns."
FTC
Chief Marketing Officer
riverlights offices
"While marketing seems like an intangible factor at times, we’ve consistently reached our sales goal thanks to their advertising efforts."
Newland Communities
VP Operations
people passing credit card
"The Brandon Agency is open and honest about their expertise and places the customer's needs and their business objectives above all else."
CresCom Bank
Founder & Director
security finance ad
"TBA has been a great partner for us. We started with rebuilding our website, then added an SEO strategy, then began testing and growing our digital marketing. They go above and beyond for their clients and we have been able to show clear success as a result of the partnership."
Security Finance
Marketing Manager
hand holding phone with ftc ad
"They're aggressive, innovative, and consistently find many different ways of advancing digital campaigns."
FTC
Chief Marketing Officer
Blog & News
Bank skyline
Blog

5 Bank-Marketing SEO Trends That Could Move the Needle in 2024

Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion journey with an online search...
People walking around a small town with a bank in the background
Blog

Successful Bank Marketing Starts With Targeting The Right Consumers

Not all banking customers are the same - from the way they access their assets to the means by which they handle expenses. From those who hold steadfast to traditional banking to users who prefer the agile options of digital banking, common trends for the majority of users s...
Person taking a photo of a check for deposit
Blog

Challenger vs. Traditional: The Battle Ground of Banks

Tiffany Matum has followed many Americans when it comes to banking – by adding an app to their financial repertoire. Customers like Tiffany are at least partially banking on their mobile phones, a trend that has several impact points on the industry as a whole.

Our Financial Category Expert

Tyler Easterling

Tyler Easterling

President/COO, Financial Category Expert

Tyler is the President and COO for Brandon and currently leads the Financial Services Marketing Specialty Team focused on driving improved results in an ever-changing, digitally centric world.

Over the course of her career, she has built and led marketing and strategy teams across a wide range of industries, with a special focus on financial services. She has worked with several financial clients during her tenure at Brandon, assisting them in brand strategy, digital transformation, digital strategy, implementation and optimization, product development, research, customer purchase path and price analysis and marketing programs that drive increased awareness, preference and conversion.

Tyler has spent her entire career focusing on accelerating the growth of brands. She received her M.M.C. from the University of South Carolina and a B.A in Journalism from the University of Mississippi.

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Got questions or big ideas? Drop us a line—let's make things happen.
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