We’re Financial Marketing Experts.
Financial services marketing has never been so complex and challenging.
Consumer loyalty is waning. Technology is having a huge impact on the way people handle their money. New non-bank ways to pay and transfer money are emerging. Reaching and converting new customers is harder than ever.
At The Brandon Agency, we have been helping Banks, Credit Unions, Finance Companies and Financial Services firms with their marketing efforts for over 60 years. We have a deep understanding of how financial institutions make money and what marketing must deliver to improve overall financial results.
We are highly experienced, forward-thinking and obsessed with generating results.
We work with small and large institutions, from companies with over 950 locations nationwide to new community banks just getting started. We understand the importance of helping our clients drive new accounts, account balance growth and effectively cross-sell products and services.
Our fully integrated approach leverages modern digital marketing tools to help our clients compete in the rapidly changing, highly competitive financial marketing landscape. Whether you need to convert new customers or strengthen the bonds with your existing customers, we can help. Contact us today.
Our Financial Marketing Experience
Chief Executive Officer, Financial Category Expert
Scott is the CEO of The Brandon Agency and currently leads the Financial Services Marketing Specialty Team focused on driving improved results in an ever-changing, digitally centric world.
He serves clients on a wide-range of topics including brand strategy (he is a Certified Brand Strategist), digital transformation, digital strategy, implementation and optimization, product development, research, customer purchase path analysis and marketing programs that drive increased awareness, preference and conversion.
He is a proven leader with deep experience in the Financial Services category. He currently serves on the Board of Directors of a publicly traded regional bank holding company and recently led the digital transformation of a large International financial services firm resulting in dramatically increased conversion rates and profitability.
When not working, Scott is an avid outdoorsman and enjoys spending time with his family. He serves on the Board of Trustees for Brookgreen Gardens as well as three private company boards.
Let’s Get Started.
Whether you need to convert new customers or strengthen the bonds with your existing customers, we can help.