
We’re Financial Marketing Experts

Financial Services Marketing Has Never Been So Complex and Challenging
Today’s financial landscape is moving at the speed of digital. Consumers expect more personalization, more convenience, and less friction—with loyalty hanging by a thread. From mobile-first banking to fintech disruptors, new technologies and non-bank options are reshaping how people manage money.
That’s where we come in. Brandon is a results-driven financial advertising agency with over 60 years of experience helping banks, credit unions, and financial service firms adapt and grow. We understand how financial institutions generate revenue—and how strategic marketing can accelerate that growth.

We Are Highly Experienced, Forward-Thinking, and Obsessed with Generating Results
Whether you’re running 950 branches or launching your first community bank, Brandon delivers insight-driven strategies designed to increase account openings, grow balances, and improve cross-sell performance.
Our full-funnel, fully integrated approach combines digital tools with bold creative and smart targeting to help your brand compete and convert in a crowded market. From lead-gen to loyalty campaigns, we develop financial marketing strategies that create real impact—across every audience, channel, and stage of the journey.
5 Bank-Marketing SEO Trends That Could Move the Needle in 2024
Successful Bank Marketing Starts With Targeting The Right Consumers
Challenger vs. Traditional: The Battle Ground of Banks
Our Financial Category Expert
Tyler Easterling
President/COO, Financial Category Expert
Tyler is the President and COO for Brandon and currently leads the Financial Services Marketing Specialty Team focused on driving improved results in an ever-changing, digitally centric world.
Over the course of her career, she has built and led marketing and strategy teams across a wide range of industries, with a special focus on financial services. She has worked with several financial clients during her tenure at Brandon, assisting them in brand strategy, digital transformation, digital strategy, implementation and optimization, product development, research, customer purchase path and price analysis and marketing programs that drive increased awareness, preference and conversion.
Tyler has spent her entire career focusing on accelerating the growth of brands. She received her M.M.C. from the University of South Carolina and a B.A in Journalism from the University of Mississippi.
Contact
"*" indicates required fields