We’re Business to Business Marketing Experts
B2B brands live across a massive spectrum—from manufacturing and SaaS to legal services and financial institutions. And while the market may group them together, we don’t. We dig deep to understand the realities of your category, the nuances of your buyers, and the barriers standing in the way of growth.
B2B doesn’t follow a script—and neither do we. Every strategy we build is tailored to your business model, your audience, and your opportunity to lead.
When your offering comes with a high price tag—or a big commitment—your buyer needs more than a clever campaign. They need insight. Substance. Proof. Confidence.
We bring all of that and more. With over 50 years of B2B expertise, we help brands reach decision-makers with the right mix of strategy, storytelling, and credibility—driving results that show up on the sales dashboard, not just the mood board.
B2B marketing works best when everything works together. That’s why we build campaigns that are content-rich, multi-channel, and laser-focused on impact.
From LinkedIn to lead nurture, from SEO to C-suite sales decks—we develop ecosystems of content and touchpoints that inform, engage, and convert. Every tactic has a role. Every channel has a purpose. And every dollar pulls its weight.
Brandon partners with some of the largest B2B brands in the world—and plenty of fast-growing ones, too. Whether you need to launch a new product, refresh your messaging, or fuel your pipeline with qualified leads, we bring the right mix of creative, strategic, and analytical thinking to help you win.
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Our B2B Category Expert
Cary Murphy
Chief Strategy Officer, B2B Category Expert
Cary is the Chief Strategy Officer for Brandon and currently leads the B2B Marketing Specialty Team.
He has been in marketing for over 25 years, starting his own agency from scratch and growing it into a market leader. He sold his agency to Brandon in 2016 and joined their leadership team, bringing his expertise to a wider audience.
As our category leader for B2B and CPG, he works with clients such as Nucor Steel, Wastequip, Green Giant, Idahoan Foods, and Victory Beer. He helps clients create brand stories and strategies that increase sales, boost customer loyalty, and generate media coverage. He doesn’t settle for the status quo or conventional wisdom. He finds hidden connections and patterns and turns them into compelling narratives that resonate with customers.
Cary is a smart and inspiring leader who challenges and supports his peers to do their best work. He believes that discipline is more important than motivation, and that good habits are more powerful than goals.
Cary is also a leader who combines talent, experience, and passion, with something else. A skill that he learned and honed over decades of practice and experimentation. A skill that helps him uncover the remarkable in both people and products.
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