We’re Business to Business Marketing Experts.
Businesses selling to other businesses are everywhere you look, offering a vast and diverse range of products and services.
Yet in the marketing world, we lump them all together and refer to them simply as “B2B”. Let’s be clear – working with a B2B company represents a serious commitment – A commitment to understanding complex products, services, and customers at a very deep level. We view B2B differently because the strategies and tactics for selling directly to other businesses require time, attention, and an entirely different playbook.
When you’re selling products or services with a six-figure price tag, your customers proceed with great caution.
Marketing at this level requires that you be a psychologist, a researcher, an analyst, a teacher, and a storyteller. You must have empathy for your customer, and understand the pressure, tension, and personal risk involved in their purchase decisions.
To connect with your customers, you must leverage all the tools at your disposal.
Provide them with compelling content. Reach them where they are, with the right balance of respect and persistence. Drive high-quality leads. Oh, and every expense … every … single … expense … must be measurable. Your tactics must be honed until their ROI can be proudly shared in your next presentation.
We get B2B. We ARE B2B.
The Brandon Agency works with some of the largest B2B companies in the world (and plenty of smaller ones). If you’re looking for a new marketing partner, you won’t regret giving us a call.
Our B2B Marketing Experience
Charlotte Regional President, B2B Category Expert
Cary is the Charlotte Regional President for The Brandon Agency and currently leads the B2B Marketing Specialty Team.
He has over 25 years of marketing experience across a wide range of industries, with a special focus on both B2B and CPG marketing. He has worked extensively with clients in many areas of business to business marketing, including food service, professional services, building materials, automotive, and a variety of industrial equipment.
Cary founded and ran one of Charlotte’s most successful, highly sought-after creative and digital marketing agencies for twenty years prior to joining TBA. His expertise includes strategy, brand development, packaging and point of purchase, photo and videography, creative messaging and all aspects of digital marketing.
Let’s Get Started.
If you’re looking for a new marketing partner, you won’t regret giving us a call.