We’re CPG Marketing Experts.
For 50 golden years, the formula for marketing consumer packaged goods was practiced and perfected.
Do the research. Find the gap. Develop the brand and positioning. Nail the packaging. Do a couple more focus groups for good measure. Put it on prime time, network TV and hold your breath.
Then, along came the internet…
…and the consumer’s attention was splintered into a million different pieces. The challenge of marketing became more difficult.
With the internet came a new generation – the largest population bubble in history – and they have an entirely different set of values.
Large and well known CPG brands are scrambling to shake off their ‘big corporate’ image while smaller, local, cause-driven brands are springing up on every corner of social media. Transparency, clean labels, customization. The challenge of marketing becomes more difficult.
Retailers have been decimated, and while grocery has been relatively unscathed, Amazon, Wal-Mart and a host of home delivery companies are methodically decoding food delivery.
The power of shelf space is being eroded by the long tail. The challenge of marketing is about to become more difficult still.
There IS good news, though.
The opportunities for agile companies are plentiful. The 635 BILLION dollar CPG market has been disrupted, and shares are up for grabs. The next golden age of CPG is just beginning. The Brandon Agency can help you navigate the chaos, find your place in the market, and connect your brand with customers who are hungry for it. Give us a call and let’s start something.
Our CPG Marketing Experience
Charlotte Regional President, CPG Category Expert
Cary is the Charlotte Regional President for The Brandon Agency and currently leads the CPG Marketing Specialty Team.
He has over 25 years of marketing experience across a wide range of industries, with a special focus on both B2B and CPG marketing. He started his career with John Deere Consumer Products and has worked extensively with Rubbermaid, Irwin Tools, General Electric Silicones, Snyder’s-Lance (including brands such as Lance, Cape Cod and Kettle Chips), Chiquita, Hampton Farms and Green Giant.
Cary founded and ran one of Charlotte’s most successful, highly sought-after creative and digital marketing agencies for twenty years prior to joining TBA. His expertise includes strategy, brand development, packaging and point of purchase, photo and videography, creative messaging and all aspects of digital marketing.
Let’s Get Started.
We can help you navigate the chaos, find your place in the market, and connect your brand with customers who are hungry for it.