CPG Marketing Experts Who Drive Results
For 50 years, marketing consumer packaged goods followed a formula.
Do the research. Find the gap. Build the brand. Perfect the packaging. Test with focus groups. Run the prime-time TV ad. Hope for the best.
That playbook doesn’t work anymore. Today’s CPG marketing landscape is driven by social media, influencer marketing, digital advertising, and personalized experiences. Brands that fail to adapt get left behind.
Then, along came the internet and a new dawn for CPG branding agencies…
…and everything changed. CPG branding agencies had to rethink their approach as consumers’ attention fragmented across a million digital touchpoints. The challenge? Cutting through the noise. The solution? Strategic, data-driven storytelling that earns attention and converts.
Reaching today’s consumers takes more than just a great product—it takes creativity, authenticity, and bold marketing.
Legacy CPG brands are working to shed their “big corporate” image, while startup and mission-driven brands are making waves on social media. Consumers demand transparency, clean labels, customization, and authenticity. If your brand isn’t delivering, they’ll move on.
The power of shelf space is fading. The future of CPG marketing belongs to brands that master omnichannel.
Retail has been upended. Grocery has held strong, but Amazon, Walmart, and direct-to-consumer (DTC) brands are redefining how people shop. CPG brands that once relied on prime retail placement now need a powerful digital-first strategy to build brand awareness, drive engagement, and convert shoppers.
The good news? Opportunity is everywhere.
The $635 billion CPG market is undergoing massive disruption, and market share is up for grabs. The brands that move fast, embrace innovation, and connect meaningfully with consumers will win big. Brandon is the CPG marketing agency built to help brands navigate this new era.
Primal Pet Group Taps Brandon for Digital Transformation of Its Leading Raw Pet Food Brand
Our CPG Category Expert
Cary Murphy
Chief Strategy Officer, CPG Category Expert
Cary is the Chief Strategy Officer for Brandon and currently leads the CPG Marketing Specialty Team.
He has been in marketing for over 25 years, starting his own agency from scratch and growing it into a market leader. He sold his agency to Brandon in 2016 and joined their leadership team, bringing his expertise to a wider audience.
As our category leader for B2B and CPG, he works with clients such as Nucor Steel, Wastequip, Green Giant, Idahoan Foods, and Victory Beer. He helps clients create brand stories and strategies that increase sales, boost customer loyalty, and generate media coverage. He doesn’t settle for the status quo or conventional wisdom. He finds hidden connections and patterns and turns them into compelling narratives that resonate with customers.
Cary is a smart and inspiring leader who challenges and supports his peers to do their best work. He believes that discipline is more important than motivation, and that good habits are more powerful than goals.
Cary is also a leader who combines talent, experience, and passion, with something else. A skill that he learned and honed over decades of practice and experimentation. A skill that helps him uncover the remarkable in both people and products.
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