Wilmington Health
The Specs
Client
Wilmington Health
Industry
Healthcare
Services
Website & App Development
Media & Digital Strategy
Public Relations
Search Marketing
Social Media
Interactive & Analytics
Creative & Content
The Comeback Clinic
Wilmington Health had been around for decades—but legacy doesn’t equal loyalty. With national giants making noise and gobbling up market share, this hometown hero was flying under the radar. It was time to change the narrative. We set out to make Wilmington Health not just known—but preferred.
Approach
From Underdog to Undeniable
In a market flooded with corporate healthcare brands, we positioned Wilmington Health as something stronger: personal. “True Care” became the rally cry—rooted in empathy, powered by outcomes. With a sharp new brand, digital-first media, and creative that cut through the noise, we built a platform that didn’t just look different—it hit different.
Brand Refresh
Care. With Teeth.
We rewired the brand from the inside out. A confident voice, sleek new design, and a rebuilt website made it crystal clear: this wasn’t your average provider—it was the gold standard for quality and value.
Media Strategy
Right People. Right Moment.
We zeroed in on high-value patients through a full-funnel strategy driven by data, not assumptions. No wasted spend. Just precision placements that turned awareness into action.
Digital Shift
Clicks That Count
We ditched traditional fluff for a performance-first plan: SEO, search, social, and programmatic all dialed to drive one thing—results. From “Find a Doctor” to “Schedule Now,” we turned digital touchpoints into demand engines.
Results
The Rebrand That Roared
This wasn’t a slow burn. It was a breakout. Wilmington Health didn’t just make noise—they took the lead.
2.3M ↑
website sessions
59M+ ↑
total audience reached
948% ↑
surge in appointment clicks
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