We’re Travel/Tourism Experts
The marketing landscape for the wildly competitive trillion dollar travel industry has never been more complex and challenging.
Technology has clearly changed the way consumers research, book and share their travel experiences. Today’s traveler expects a highly personalized, fast and mobile-centric experience. With new channels, tools and platforms being launched on what seems like a daily basis, how do you keep up and deliver effective marketing solutions that drive increased Visitation, Occupancy, ADR, RevPar, GoPar and Economic Impact?
At The Brandon Agency, we specialize in travel, tourism and hospitality marketing.
For over 60 years, we have been helping destinations, resorts and hotels increase visitation and grow their bottom line. Our integrated approach carefully maps the traveler’s purchase behavior and identifies key insights into where we can impact their decision-making. We carefully identify prospects, attract their interest, drive intent, nurture their need for more information, convert them to a visit or guest and then empower them to share their experience. We leverage innovative technology, modern digital tools and forward-thinking strategy to capture potential travelers through all phases of the travel booking journey.
Our Travel/Tourism Marketing Experience
VP/Media Director, Travel Marketing Category Expert
Shelby is the VP/Media Director at The Brandon Agency and currently leads the Travel Marketing Specialty Team focused on driving results in an ever-changing, digitally centric world.
She delivers strategic planning and execution that leads the target market through the customer purchase path to booking or visitation. Her digital strategy, implementation and optimization, research and marketing programs drive increased awareness, preference and conversion across all channels, owned, earned and paid.
Born the second daughter of a hotel general manager, her roots in tourism run deep. Shelby worked in the hotel business while in college and has worked both on the client side and agency side of the industry giving her a deep understanding of internal operations and marketing for the various industry segments.
When she’s not in the office, you’ll most likely find her enjoying the outdoors with her husband at the beach, kayaking on a creek or enjoying live music at a local brewery. Shelby also serves on the Board of Operation Home, a local non-profit that provides critical home repairs to households with children, the disabled and seniors.
Let’s Get Started.
If you are looking for a knowledgeable team of travel and tourism experts who have a proven track-record of driving results and who are not afraid to be held accountable for their work, then contact us today.