Banking is a highly competitive industry, and bank marketers face a number of challenges in today’s digital landscape. Here are some of the biggest issues that bank marketers are currently facing:
Bringing in new customers … and keeping them
With so many banking options available, it can be difficult for banks to attract and retain customers. Marketers must find ways to differentiate their bank from the competition and create a compelling value proposition that resonates with consumers.
Staying compliant
Bank marketers must comply with a complex and ever-changing regulatory environment. This can be a significant challenge, as marketers must ensure that all marketing materials and campaigns comply with all applicable laws and regulations.
Managing data
With the rise of digital banking, banks are collecting more data than ever before. Marketers must find ways to effectively manage this data and use it to create targeted and personalized marketing campaigns.
Keeping up with technology
Technology is rapidly changing, and bank marketers must keep up with the latest developments in order to stay competitive. This can be a significant challenge, as new technologies are constantly emerging and marketers must find ways to incorporate them into their marketing strategies.
Building trust
With the increasing number of banking scams and breaches, consumers are becoming more cautious about where they put their money. Marketers must find ways to build trust with consumers and reassure them that their bank is a safe and secure place to do business.
Proving ROI
Bank marketers must prove the return on investment (ROI) for their marketing campaigns. With budget constraints, it is important for marketers to show the impact of their efforts on customer acquisition and retention.
The bottom line is that bank marketing is not easy. To stand out from the pack, you must have a compelling positioning that separates you from the other banks without alienating key audience segments. Today’s bank marketers must be creative and adaptive and always stay ahead of the curve to meet these challenges and succeed in the highly competitive banking industry.
Brandon specializes in marketing for financial institutions and has handled the marketing efforts of some of the most successful banks in the United States. Learn more about our expertise in this category and contact us to get started.
Scott Brandon
Chief Executive Officer
Scott is the CEO of Brandon and currently leads the Financial Services Marketing Specialty Team focused on driving improved results in an ever-changing, digitally centric world. He serves clients on a wide-range of topics including brand strategy (he is a Certified Brand Strategist), digital transformation, digital strategy, implementation and optimization, product development, research, customer purchase path analysis and marketing programs that drive increased awareness, preference and conversion. He is a proven leader with deep experience in the Financial Services category. He currently serves on the Board of Directors of a publicly traded regional bank holding company and recently led the digital transformation of a large International financial services firm resulting in dramatically increased conversion rates and profitability. When not working, Scott is an avid outdoorsman and enjoys spending time with his family. He serves on the Board of Trustees for Brookgreen Gardens as well as three private company boards.