Scott Brandon, Author at Brandon

Nov

16

2022

9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers

When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...

Sep

13

2022

8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic

Especially when it comes to gyms and other in-person locations, the health and fitness industry has faced a challenging couple of years — to say the least. Of course, on-site fitness facilities nationwide almost completely shut down when COVID-19 made...

Jun

01

2022

12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

Mar

17

2022

6 Digital Marketing Trends to Drive New Growth

The online-marketing landscape is always in a state of flux. And with new social platforms being regularly introduced, privacy rules gradually becoming more stringent and search-engine algorithms constantly evolving — just to name a few of the seemingly constant developments...

Young people leaning against a wall, wearing masks and on their phones

Mar

11

2021

5 New Social Media Trends Emerging From the Pandemic

Without a doubt, more and more packages are arriving on consumers’ doorsteps these days. Not only have the lockdowns and COVID-mitigation efforts required most businesses to pivot, consumers are also having to find new ways to socialize, shop and work....

Jun

17

2020

Thankful

As I write this, it is June 14, 2020. Our economy is officially in recession, unemployment sits at over 13%, states are gradually reopening following the shutdown, and our society is rebelling loudly against racial injustice. With fears of a...

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

Apr

02

2020

Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

Jan

22

2018

14 Lessons Learned Over a Quarter Century of Marketing

I love what I do. Marketing is a fast-paced, complex, problem-solving business that involves science, art and, most of all, focus. Having been in this business now for over 24 years, I am often asked for advice from those just...

Mar

15

2017

#Winning: Two TBA Clients Win 'Best New Product' at Annual SHOT Show

2017 is already off to a great start, especially for our clients. In January, we assisted two of them at the annual SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas. Amongst thousands of other companies, our clients were recognized...

Posts by Scott Brandon

8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic

12 Essential Steps to Developing a Business-Boosting Brand Strategy

6 Digital Marketing Trends to Drive New Growth

Thankful

COVID-19’s Impact on Leisure Travel

Research Study Sheds Light on Changing Travel-purchase Preferences

14 Lessons Learned Over a Quarter Century of Marketing

#Winning: Two TBA Clients Win 'Best New Product' at Annual SHOT Show

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