Aug
08
2023
Posts by Scott Brandon
Jun
06
2023
5 Bank-Marketing SEO Trends That Could Move the Needle in 2023
Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...Read More about 5 Bank-Marketing SEO Trends That Could Move the Needle in 2023
May
16
2023
Today’s Top Challenges For Bank Marketers & How to Overcome Them
Bank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of...Read More about Today’s Top Challenges For Bank Marketers & How to Overcome Them
Apr
07
2023
Best Practices for Bank Marketers to Stay in Compliance
Bank marketers are responsible for promoting their financial institution's products and services, but they must also ensure that their marketing efforts are compliant with regulations.Read More about Best Practices for Bank Marketers to Stay in Compliance
Mar
15
2023
The Biggest Issues Facing Bank Marketers Today
Banking is a highly competitive industry, and bank marketers face a number of challenges in today's digital landscape. Here are some of the biggest issues that bank marketers are currently facing:Read More about The Biggest Issues Facing Bank Marketers Today
Feb
09
2023
What the Gen X Generation Wants From Their Financial Institution
Generation X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning...Read More about What the Gen X Generation Wants From Their Financial Institution
Dec
16
2022
To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends
As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...Read More about To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends
Nov
16
2022
9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers
When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...Read More about 9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers
Sep
13
2022
8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic
Especially when it comes to gyms and other in-person locations, the health and fitness industry has faced a challenging couple of years — to say the least. Of course, on-site fitness facilities nationwide almost completely shut down when COVID-19 made...Read More about 8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic
Jun
01
2022
12 Essential Steps to Developing a Business-Boosting Brand Strategy
For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...Read More about 12 Essential Steps to Developing a Business-Boosting Brand Strategy