Scott Brandon, Author at Brandon

May

02

2024

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And...

Apr

12

2024

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

This will likely come as no surprise to anyone, but modern consumers regularly seek out businesses of all types — law firms included — via online searches. (In fact, a majority of today's purchase journeys start with an internet query.)

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Jan

18

2024

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing...

Dec

07

2023

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of those...

Nov

30

2023

5 Bank-Marketing SEO Trends That Could Move the Needle in 2024

Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...

Nov

14

2023

An E-commerce Checklist for Apparel Brands

Apparel has long presented sizable business opportunities in the United States. And with the advent of the internet, today’s apparel brands can reach more clothing-hungry consumers than ever before via online sales. (Take it from us here at Brandon. We’ve...

Oct

24

2023

6 Ways Financial Companies Can Better Connect With Younger (And Not-So-Young) Clients Via Social Media

Social media for financial companies is important, especially when it comes to communication with younger clients who are more likely to turn to social media channels for financial information. And when engaging in financial social media marketing, building relationships with...

Bank employee showing customer how to bank online

Aug

08

2023

Reimagining Banking: How Smaller Banks Can Reclaim Customers through Exceptional Customer Experience

The collapse of Silicon Valley Bank in March and First Republic in May of 2023 sent customers rushing to pull their deposits out of smaller banks and redeposit them in larger financial institutions. All of the big banks reported significant...

May

16

2023

Today’s Top Challenges For Bank Marketers & How to Overcome Them

Bank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of...

Posts by Scott Brandon

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

5 Bank-Marketing SEO Trends That Could Move the Needle in 2024

An E-commerce Checklist for Apparel Brands

Reimagining Banking: How Smaller Banks Can Reclaim Customers through Exceptional Customer Experience

Today’s Top Challenges For Bank Marketers & How to Overcome Them

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