Scott Brandon, Author at Brandon

Mar

15

2023

The Biggest Issues Facing Bank Marketers Today

Banking is a highly competitive industry, and bank marketers face a number of challenges in today's digital landscape. Here are some of the biggest issues that bank marketers are currently facing:

Feb

09

2023

What the Gen X Generation Wants From Their Financial Institution

Generation X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning...

Dec

16

2022

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...

Nov

16

2022

9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers

When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...

Sep

13

2022

8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic

Especially when it comes to gyms and other in-person locations, the health and fitness industry has faced a challenging couple of years — to say the least. Of course, on-site fitness facilities nationwide almost completely shut down when COVID-19 made...

Jun

01

2022

12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

Mar

17

2022

6 Digital Marketing Trends to Drive New Growth

The online-marketing landscape is always in a state of flux. And with new social platforms being regularly introduced, privacy rules gradually becoming more stringent and search-engine algorithms constantly evolving — just to name a few of the seemingly constant developments...

Young people leaning against a wall, wearing masks and on their phones

Mar

11

2021

5 New Social Media Trends Emerging From the Pandemic

Without a doubt, more and more packages are arriving on consumers’ doorsteps these days. Not only have the lockdowns and COVID-mitigation efforts required most businesses to pivot, consumers are also having to find new ways to socialize, shop and work....

Jun

17

2020

Thankful

As I write this, it is June 14, 2020. Our economy is officially in recession, unemployment sits at over 13%, states are gradually reopening following the shutdown, and our society is rebelling loudly against racial injustice. With fears of a...

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

Posts by Scott Brandon

The Biggest Issues Facing Bank Marketers Today

What the Gen X Generation Wants From Their Financial Institution

8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic

12 Essential Steps to Developing a Business-Boosting Brand Strategy

6 Digital Marketing Trends to Drive New Growth

Thankful

COVID-19’s Impact on Leisure Travel

Offices

Policies

Search

The Biggest Issues Facing Bank Marketers Today

What the Gen X Generation Wants From Their Financial Institution

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends￼

9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers

8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic

12 Essential Steps to Developing a Business-Boosting Brand Strategy

6 Digital Marketing Trends to Drive New Growth

5 New Social Media Trends Emerging From the Pandemic

Thankful

COVID-19’s Impact on Leisure Travel

Offices

Policies

Search

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends