Scott Brandon
Chief Executive Officer
Scott has led the growth of Brandon into a Southeastern powerhouse with over 120 employees in four offices across the U.S. As a highly sought-after strategist and business-minded visionary, he has helped develop and grow brands such as YETI Coolers, Southern Tide, CresCom Bank, Williams Knife Co. and Fish Hippie. Always on the forefront of technology, Scott’s focus is on data-driven marketing and developing growth minded strategies and tactics. Although he has an endless passion for marketing, Scott is happiest when he is outdoors hunting and fishing with his family.
For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data
In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And by harnessing the pow...
Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms
This will likely come as no surprise to anyone, but modern consumers regularly seek out businesses of all types — law firms included — via online searches. (In fact, a majority of today's purchase journeys start with an internet query.)
9 Effective Ways Your Law Firm Can Leverage Digital Advertising
In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in three consumers who are seeking legal representation...
3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt
After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing back the daily commute and tamping down the frequency of...
5 Top Retail Banking Trends Impacting Today’s Bank Marketers
Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of tho...
5 Bank-Marketing SEO Trends That Could Move the Needle in 2024
Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion journey with an online search...
An E-commerce Checklist for Apparel Brands
Apparel has long presented sizable business opportunities in the United States. And with the advent of the internet, today’s apparel brands can reach more clothing-hungry consumers than ever before via online sales. (Take it from us here at Brandon. We’ve been helping ap...
6 Ways Financial Companies Can Better Connect With Younger (And Not-So-Young) Clients Via Social Media
Social media for financial companies is important, especially when it comes to communication with younger clients who are more likely to turn to social media channels for financial information. And when engaging in financial social media marketing, building relationships wit...
Reimagining Banking: How Smaller Banks Can Reclaim Customers through Exceptional Customer Experience
The collapse of Silicon Valley Bank in March and First Republic in May of 2023 sent customers rushing to pull their deposits out of smaller banks and redeposit them in larger financial institutions. All of the big banks reported significant deposit increases. While the tide ...