Drive New Marketing Growth

6 Digital Marketing Trends to Drive New Growth

The online-marketing landscape is always in a state of flux. And with new social platforms being regularly introduced, privacy rules gradually becoming more stringent and search-engine algorithms constantly evolving — just to name a few of the seemingly constant developments...

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5 New Social Media Trends Emerging From the Pandemic

Without a doubt, more and more packages are arriving on consumers’ doorsteps these days. Not only have the lockdowns and COVID-mitigation efforts required most businesses to pivot, consumers are also having to find new ways to socialize, shop and work....

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Thankful

As I write this, it is June 14, 2020. Our economy is officially in recession, unemployment sits at over 13%, states are gradually reopening following the shutdown, and our society is rebelling loudly against racial injustice. With fears of a...

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Covid-19's Impact on Leisure Travel

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

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Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

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14 Lessons Learned Over a Quarter Century of Marketing

I love what I do. Marketing is a fast-paced, complex, problem-solving business that involves science, art and, most of all, focus. Having been in this business now for over 24 years, I am often asked for advice from those just...

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