Arthur State Bank
The Specs
Client
Arthur State Bank
Industry
Financial
Services
Website & App Development
Video & Production
Media & Digital Strategy
Public Relations
Search Marketing
Social Media
Interactive & Analytics
Creative & Content
Big Bank Tech, Small-Town Soul
Arthur State Bank built its name on handshakes, phone calls, and knowing the people behind the accounts—not just their account numbers. But even the most trusted community banks can get drowned out in the digital noise. As online banks and national chains raced ahead with tech and flashy apps, Arthur risked being seen as old-fashioned. Our goal? Refresh the brand without losing its soul—and show the world that modern banking and personal service don’t have to be opposites.
Approach
A Brand Built on Balance
We uncovered a timeless insight: people want the ease of digital banking, but they still crave someone who knows their name when they walk through the door—or when they call. That became our north star. The strategy wasn’t to compete with big banks on volume—it was to out-care them. We built a campaign and digital presence that celebrated the human side of banking, while making sure Arthur could stand toe-to-toe on tech.
Integrated Campaign
The Power of the Little Things
“The Small Things Make a Big Difference” wasn’t just a slogan—it was a belief. We created a campaign rooted in life’s everyday moments: the banker who remembers your kid’s name, the teller who calls to double-check a charge, the app that works when you need it most. Through TV, social, and print, we told real stories with a clear message: Arthur doesn’t just bank with you, they get you.
Media
Meet Them Where They Are
Our media approach blended modern targeting with classic reach. Paid social and digital video brought the campaign to a younger, mobile-first audience, while TV, print, and direct mail reinforced trust among longtime customers. With personalized messaging and segmented placements, we made sure every dollar worked smarter—not just louder.
Results
A Comeback Rooted in Care
Arthur State Bank didn’t just modernize—it reminded people why they fell in love with community banking in the first place. The refreshed brand sparked renewed interest, drove growth in high-value services, and proved that a local bank could thrive with a human-first, digital-smart approach.
55% ↑
increase in website users
32% ↑
increase in mortgage leads
300% ↑
increase in trust advisor leads
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