The Brandon Agency is excited to announce the partnership of its client SpiiderGriip, an innovative cell phone accessory company, with actress Kate Bosworth and her husband, Hollywood filmmaker Michael Polish. The couple joins the company as founding equity partners and part owners.
The partnership launched with the debut of the custom-designed “XOXO” phone griips™, the first of several product collaborations between Bosworth, Polish, and SpiiderGriip.
“As producers and filmmakers, it has always been important that we have the right tools to create quality content. We’ve been using SpiiderGriip for a while as a way to document our everyday lives,” Bosworth explains, “which is why it’s so fitting that we would become partners in this incredible venture, and even more so, design our custom XOXO line, inspired by our endless love for each other and our work. This is just the beginning of our journey with SpiiderGriip, capturing life’s moments no matter the circumstance: on set, on the go, or for special occasions with your loved ones.”
The Brandon Agency has been the agency of record for SpiiderGriip since the startup launched in mid-2019, developing their e-commerce website, media strategy, social media presence, and supporting their public relations efforts. The TBA team worked alongside Bosworth’s team to publicize the partnership and generate buzz on social media. Highlights from these efforts include an Instagram takeover with Glamour Magazine and national headlines in both STAR Magazine and Haute Living.
“Kate and her team have been an absolute pleasure to work with,” said Cary Murphy, Regional President and Director of Content for The Brandon Agency. “It’s exciting to have world-class filmmakers and content creators on the team, and their reach has introduced a whole new audience to SpiiderGriip.”
The Brandon Agency is currently planning a nation-wide campaign to increase awareness of this cell phone accessory and the partnership between Bosworth, Polish and the brand.