Creative & Content Services
Brand & Corporate Identity Design
Your corporate mark represents the most foundational form of communication a brand possesses. However, it’s merely the tip of the iceberg in a series of identity-design elements like signage, communication materials, a website, and social platform pages. As part of our design team’s process, we research the target audience, review the competitive space, and immerse ourselves in the ideals of the brand. The result is the inspiration needed to give your brand a compelling, meaningful visual story.
Content is key, and our award-winning copywriters and editors have a proven grasp of what message works best on each platform. From strategic blog-topic planning and copy development to LinkedIn copy that shines and speaks directly to professional audiences, our team can develop a brand story that transcends the platform it’s delivered on. Additional content-marketing capabilities include podcasts, short- and long-form videos for impact across all platforms, and print and email newsletters to position you as trusted experts in your field.
If the force is creativity, then the fuel should be knowledge. Our talented team uses consumer insights to develop a deep understanding of the brands we represent. With research, we can then define measurable goals for your creative assets.
Our creative team uses a collaborative process. We review and optimize initial creative concepts with the entire brand team for a reality check. Our ultimate goal is for your message to be disruptive enough to entice action.
Packaging and Product Design
An engaging package design is key to attracting the eye of today’s distracted consumers in a crowded marketplace. The competition for attention has drastically escalated, creating a growing need for unique and sophisticated design. We address brand awareness and product presentation as a creative focus, never an afterthought. Aesthetics and function are joined in a way that contributes to your overall brand feel.
Trade Show Design
Trade shows can be extremely costly in terms of planning, travel, and attendance. Are you making the most of your opportunity? It’s our design and production team’s job to understand how best to drive traffic, increase visit time, create chances for your sales team to interact, and give visitors memorable brand messaging. Also, we make sure to craft your booth space with consideration of show regulations, setup requirements, traffic flow, shipping, and storage.
How do you turn a passive consumer into an active participant in your brand’s message? Through experiential marketing engagement. We develop custom-made experiences and deliver them to your customers—right where they live, work, and play. The resulting individual consumer experiences will allow them to connect personally with your brand and encourage them to share the relationship further.
When building your brand, you can’t forget about the power of your company’s own employees. They can be its biggest cheerleaders. And remember, they’re usually the first (and possibly the only) contact a customer will have with a human brand ambassador. Give employees all the inspiration they need so they can embody the brand story you want to share. You can use newsletters, internal emails, and intranet sites to keep your team fully vested in sharing the energy of your brand message.
Retail Design and Shopper Experience
Understanding a shopper’s behavior is imperative in designing an experience that will marry the motivation to shop with the trigger to purchase. We’ve developed a process for studying the path to purchase and applying that knowledge in the retail environment.