Repositioning Daytona Beach

Daytona Beach had a perception problem. For years, people have associated Daytona Beach with auto racing and spring break partyers. In reality, they offer one of the most family-friendly, iconic beach vacation experiences in the entire country. ​​We went right at the incorrect perception with a campaign that made people rethink their preconceived notions of Daytona Beach. The results speak for themselves.