Couple in the ocean

Daytona Beach

Woman swimming

Daytona Beach

Daytona Beach coastline

Repositioning Daytona Beach

Daytona Beach had a perception problem. For years, people have associated Daytona Beach with auto racing and spring break partyers. In reality, they offer one of the most family-friendly, iconic beach vacation experiences in the entire country. ​​We went right at the incorrect perception with a campaign that made people rethink their preconceived notions of Daytona Beach. The results speak for themselves.

Daytona Beach photo grid
Daytona Beach print ad
Daytona Beach print ad
Daytona Beach billboard
Daytona Beach social post grid

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