Pearson Farm

For generations, Pearson Farm had been a Southern staple—known for tree-ripened peaches, hand-harvested pecans, and a family legacy rooted deep in Georgia soil. But tradition doesn’t automatically scale. While new efficiencies boosted production, online sales remained stuck. With cautious budgets and a desire to grow without losing authenticity, Pearson needed more than a new website—it needed a reason for customers everywhere to care.

We didn’t just build an e-commerce plan. We unearthed the brand’s most powerful asset: its story. By inviting customers behind the scenes—into the orchard, the kitchen, and the family itself—we created an online experience as personal and flavorful as the products. Then we paired that with a sharp digital engine to drive awareness, conversion, and long-term loyalty.

Pearson Farm’s charm isn’t manufactured—it’s lived. So we gave customers a front-row seat. From “Tree Talk” with fourth-generation farmer Mr. Al to Mary Pearson’s down-home recipe series, we built a brand presence steeped in sincerity. A full website refresh, lifestyle photography, and a warm, inviting voice turned the farm into something more: a place people wanted to come back to.

Email became the workhorse. We grew Pearson’s list to over 70,000 engaged subscribers and used that momentum to fuel campaigns like “Thankful Thursdays,” seasonal promotions, and product stories that kept fans clicking. On the content side, SEO-rich storytelling helped drive organic traffic and educated customers along the way—building trust with every scroll.

We launched highly targeted campaigns across Google, Pinterest, and Meta, showcasing craveable visuals and timely messaging. Influencer collaborations brought Pearson’s products into real kitchens, generating recipes, reviews, and reach—all rooted in authenticity. Every piece was designed to make someone hungry and curious enough to try.

What started as a cautious digital push became a breakout success. By blending smart storytelling with performance strategy, we helped Pearson Farm grow beyond Georgia—without ever leaving home behind.