Search Results for "b2b"
Optimize Your B2B Customer Journey With Advanced Data Mapping
Most B2B brands are sitting on a gold mine of data about their customer journeys. But having the data and knowing how to use it effectively are two vastly different things. Fortunately, taking a smart, structured approach to data analysis can transform scattered information ...
Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex tha...
The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts
Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, busi...
The Future of B2B Marketing: Embracing AI and Machine Learning for Growth
In recent years, artificial intelligence (AI) and machine learning (ML) have impacted businesses and industries all over the world — and of all shapes and sizes. Among them, these powerful, fast-evolving and rapidly proliferating technologies have transformed the marketing...
Unlocking Growth: How B2B Social Media Ads Have Changed the Game
In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a significant evoluti...
The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts
In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted app...
Boost Your B2B Brand’s Content Marketing With These 10 Tactics
No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective ways to boost a brand’s search engine rank...
9 B2B Marketing Trends That Could Boost Your Business in 2024
For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly evolving B2B landscape, ju...
5 Research-Based Tips for Effective B2B Marketing
If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget and resources between short-term a...
The Importance of Aligning Your B2B Sales and Marketing Teams
No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often, B2B brands’ sales a...
6 Tips for a Successful B2B Social Strategy
Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — ...
5 B2B Marketing Trends That Could Help Your Business Grow in 2021
In a constantly evolving business world, new tools are always emerging that — if leveraged properly — can help any business-to-business enterprise better connect with its customers and foster company growth. Is your B2B business harnessing the latest, most powerful trend...
Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights
The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to gain insights into the mind of a B2B buyer...
The Brandon Agency Awarded as Top B2B Company in North and South Carolina by Clutch
The Brandon Agency, the only accredited brand strategy agency in the Carolinas, is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult,...
Lead Generation: 3 B2B Marketing Experts Weigh in
The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been c...
