The Brandon Agency, providing award-winning marketing communications programs and campaigns proven to drive client success, was honored at the American Advertising Federation’s 2014 Third District Addy Awards show, held in Myrtle Beach, on February 7, 2015.
The agency received 18 awards – more than any other agency at the show – including “Best of Show,” “Judges Choice,” three gold awards and twelve silver awards.
The agency’s integrated campaign for the Myrtle Beach Mutiny, which included print, display, TV and special events was honored as Best in Show, while its website for Williams Knife Company earned a Judges Choice Award.
Submissions honored with Gold awards, which are automatically qualified for the American Advertising Federations district ADDY Awards competition, included gold awards for collateral material and integrated campaign – consumer (both for the Myrtle Beach Mutiny), as well as a gold award for elements of advertising – interface and navigation (for Williams Knife Company).
Additionally, The Brandon Agency received 12 silver awards in the Digital Out of Home, Newspaper Color, Products-Website Consumer, Social Media – Single Platform, Social Media Campaign, Television Local :30, Advertising Industry Collateral, Self-Promotion Ad Club, Elements of Advertising – Interface & Navigation, B-to-B Website, Product Website – Consumer, Direct Marketing and Outlets Website Consumer.
“It’s an honor to once again be recognized for our concept and design talent and our ability to create campaigns that impact our client’s businesses,” Scott Brandon, CEO of The Brandon Agency, said. “This was truly a team effort. A testament to our team as a whole, working together to deliver outstanding campaigns on behalf of our clients.”
The Addy Awards recognize exceptional advertising in print, broadcast, out-of-home, Internet and public service advertising. A scoring process in which a panel of judges evaluates all creative dimensions of every entry affects selection of the most creative entry in each category. A gold Addy is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a silver Addy. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.