The Brandon Agency, the most creatively awarded marketing agency in the Southeast, took home a National ADDY sponsored by the American Advertising Federation (AAF). Considered one of the toughest awards to win in the advertising industry and featuring some of the best agencies in the country, a National Addy is won only after making it through the local and regional level of the national competition. And this year, The Brandon Agency is the only South Carolina-based advertising agency to have won at the competition.
Their work for Black Insomnia Coffee Company was recognized for creative excellence at this year’s competition. “We pride ourselves on our forward-thinking, creative approach to our clients’ campaigns,” said Scott Brandon, CEO of The Brandon Agency. “To have our creative team receive this type of national recognition for creative excellence is always an honor.”
The ADDYs recognize exceptional advertising in print, broadcast, out-of-home, Internet, and public service advertising. The program ranks among the industry’s largest creative competitions with over 40,000 entries each year. A panel of judges with the American Advertising Awards used a scoring process to evaluate all creative dimensions of every entry and select the most creative entries in each category.