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The Brandon Agency Welcomes ICL Specialty Fertilizers to Growing Client Roster

The Brandon Agency is thrilled to announce a partnership with ICL Specialty Fertilizers, an industry leader with well-known brands like Osmocote & Peters. ICL engaged TBA to refine their brand’s messaging and to help them break through the clutter in the crowded Specialty Fertilizer category.

Working together, we have established clear value propositions for two of ICL’s brands which will be shared at multiple touchpoints with their customers (professional growers). Growers are laser focused on their bottom line and often tempted to reduce production cost by using a cheaper product. It was critical for the new messaging to explain the compounding, long term value of using a superior fertilizer, even if it’s slightly more expensive in the short term.

To further support the brand messaging efforts, TBA recently deployed two new microsites for ICL. The new sites (growwithosmocote.com and growwithpeters.com) help consumers understand the superior value of ICL products, provide a better customer experience, and ultimately help ICL capture leads more efficiently.

“We’re excited to be working with an industry leader like ICL and look forward to helping them increase business in the US Specialty Fertilizer market,” says Scott Brandon, CEO of The Brandon Agency. Here’s to our ‘growing’ partnership!