The Brandon Agency, the only certified brand planning agency in the Carolinas, has been selected to manage the social media, email marketing and paid digital media for Pearson Farm – a family-owned peach and pecan farm in Georgia.
As one of the most experienced marketing firms on the East Coast, The Brandon Agency will develop a layered marketing approach in order to impact the growth of Pearson Farm’s e-commerce business at www.pearsonfarm.com while promoting the retail shop located on the farm. The agency will manage a full social media strategy including Facebook, Instagram, Pinterest and Twitter accounts in addition to email marketing and paid digital advertising.
Located in the heart of Peach County, 100 miles south of Atlanta in Fort Valley, Georgia, Pearson Farm has been growing peaches and pecans since the 1890’s. Pearson Farm also offers a year-round selection of condiments, gift tins and cookbooks featuring Southern cuisine. The farm follows sustainable farming practices to keep pesticide use to a minimum and is also preserving portions of the farm to balance the natural state of the land. The Pearson family has been growing peaches and pecans on the same land of the family’s great-great grandparents for over 130 years, following the guiding principals of honest values and traditional American southern hospitality.
“We are excited to work with a five generation family-owned farm that wants to grow in the digital age,” said Scott Brandon, CEO of The Brandon Agency. “We have helped many established brands through the digital transformation process and we look forward to doing the same for Pearson Farm. Our early results have been fantastic and prove that consumers love the Pearson Farm brand and their product offering.”