The Southern Bank, a $100 Million financial services institution headquartered in Sardis, GA, has recently named The Brandon Agency as its branding, creative, digital and media agency of record. The new relationship, led by Brandon’s Charlotte office, will encompass aspects of integrated marketing including brand strategy, creative strategy, media planning and buying, website development, CRM and content marketing.
The Southern Bank is in the process of moving its corporate headquarters to Spartanburg, SC, as well as opening several new branch locations in the near term. The bank also plans to roll out a brand new best-in-class digital banking experience for its customers.
“We have worked with many very successful financial institutions over my career, with our most recent success being the $1.2 billion acquisition of our client CresCom Bank by United Bank,” said Scott Brandon, CEO of The Brandon Agency. “With CresCom’s former COO, Jamin Hujik, now the CEO at The Southern Bank, we already have a track record of success in working together, and the dynamics are in place for us to achieve even greater results for The Southern Bank in the years ahead.”