Heybo website

The Brandon Agency Launches New Immersive Website for Southern Lifestyle Brand Heybo


The Brandon Agency, the largest and most awarded privately-held integrated marketing communications firm in the Carolinas, is proud to announce the website redesign of Southern lifestyle brand, Heybo.

The complete overhaul was a necessary step to propel Heybo into the next phase of growth and expansion for the company. Designed to enhance and celebrate what it means to be “Southern by Choice,” the new website was created with the consumer in mind, with special attention to the mobile user, catering to easier navigation, cleaner design and streamlined e-commerce.

The website’s revamped e-commerce section enables shoppers to easily pan through all of Heybo’s collection of fishing, hunting and outdoor-themed apparel and accessories. The website’s payment engine was also upgraded, allowing for cart and payment options for any customer’s preference.

“The Heybo brand inspired us to create a website that reflects their audience’s deep love of the South and what ‘Southern By Choice’ really means to them,” said, Scott Brandon, CEO of The Brandon Agency. “It was through this immersion into what being Southern – like deep family connections, love for the outdoors and respect for traditions – is really about that guided us through this process.”

Among other additions to HeyboSouthern.com is a blog that, with the help and experience of Heybo’s pro staff, will act as a place for story sharing and a vehicle for improved site visits.

“We have the best customers and dealers a brand could ask for – they are engaged, loyal and keep us holistically connected to our core values,” said Scott Clyburn, owner and founder of Heybo. “We knew The Brandon Agency could deliver a website that would help us serve our customers better.”

The Brandon Agency has been the driving force behind many well-known brands including Southern Tide, CresCom Bank, Santee Cooper, HTC, Williams Knife Co., Brittain Resort Management and Beaufort, SC, developing and delivering tangible results that positively impact business.