The Beaufort Regional Chamber of Commerce has a new marketing campaign aimed at establishing Beaufort, S.C., and its surrounding areas as a premier leisure travel destination.
As part of the new marketing campaign, the Chamber collaborated with The Brandon Agency, a South Carolina-base
d, full-service marketing firm, to develop the new logo and tagline for the area, along with new fulfillment such as an updated website and a paid advertising schedule.
The new creative will be used in print advertising beginning in early 2013 and the new logo is currently viewable on the Chamber’s Facebook and Twitter pages.
To view the creative work, visit: http://bit.ly/UNrNPi.
The Chamber is also consulting with The Brandon Agency in regard to its public relations and social media initiatives.
“We’re excited to help position Beaufort as a premier travel destination,” said Scott Brandon, president and CEO of The Brandon Agency. “The new campaign truly reflects the culture, and variety of offerings available to visitors in a fresh and consistent way.”
“It’s imperative to our tourism industry success that we cohesively brand and market Beaufort and our surrounding areas,” said Robb Wells, tourism division executive at the Beaufort Regional Chamber of Commerce. “By being proactive and maintaining clear and consistent messaging, we will most effectively market ourselves to potential travelers.”
About the Beaufort Regional Chamber of Commerce
The Beaufort Regional Chamber of Commerce represents the city of Beaufort, the second oldest city in South Carolina. Founded by the British in 1711, the city has a rich history that dates back centuries with ties to the Revolutionary and Civil Wars. Beaufort is made up of Port Royal Island and its surrounding area within the Lowcountry. The city generates approximately two million visitors annually, and is regarded as one of the most diverse communities because of its historic character and prominent architecture. It is home to one of the largest population of Gullahs, a culture known for preserving its African linguistic and cultural heritage more than any other African-American community within the United States. The Marine Corps Recruit Depot for the Eastern Seaboard can also be found in Beaufort, in addition to the Marine Corps Air Station and Naval Hospital.
The Beaufort Visitors Center is located at 713 Craven Street in downtown Beaufort.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
Currently, the agency works with a variety of clients within the travel and tourism, healthcare, consumer packaged goods, telecommunications, finance, and education categories, including Glory Foods, Inc., the Beaufort Regional Chamber of Commerce, Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, CresCom Bank, Provost Academy South Georgia and Columbus Regional Healthcare System.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit www.TheBrandonAgency.comor www.facebook.com/BrandonAgency.