The Brandon Agency is happy to announce the hiring of Kelly Whaley to the role of Email Marketing Specialist in the Myrtle Beach, SC office.
Whaley brings over seven years of experience in the hospitality marketing field to the agency. At TBA, she will use her expertise in marketing tactics to develop and deploy email campaigns that drive sales and engagement to client brands.
She will work alongside the Interactive Director and creative team to build cohesive email marketing campaigns and landing pages that complement established communication plans for agency clients. Whaley will also be responsible for staying up-to-date on email marketing trends, technologies, and email deliverability, as well as consumer protection laws, CCPA and GDPR.
A Myrtle Beach native, Whaley developed an interest in email marketing while doing personal blogging and dabbling in social media marketing. She began researching the field and skills needed, taught herself HTML and CSS, and completed marketing certification programs to prepare for a career in email marketing.
When she isn’t working, Whaley enjoys spending time boating on the lake and watching true crime documentaries.
Welcome to TBA, Kelly!