The Brandon Agency, a leading integrated marketing agency based in the Southeast, has been named the agency of record for Heybo, a rapidly growing apparel brand that celebrates the southern outdoors experience.

The agency will assist Heybo with all marketing efforts, including: brand development, creative, interactive, website development, public relations, social media, collateral development, retail system management, design, SEO, PPC, and analytics.

The working strategic partnership with Heybo will be phased and start with an expansive re-branding effort, photography and the development of the brand’s creative personality.

“This is a great opportunity for our agency. Heybo has already built a fantastic business,” said Scott Brandon, CEO of The Brandon Agency. “We are excited to layer on our expertise in this category with some new ideas and help take them to the next level and beyond.

The Brandon agency was selected for the opportunity based on their increased reputation within the apparel and niche retail category following its huge success with Southern Tide and most recently with the launch of Fish Hippie. The agency also is known for new direct-to-consumer expertise including recent projects with Oxford Golf and Escapada.

Heybo, pronounced, A-bow, specializes in casual clothing for the southern outdoorsperson and fishing market. The brand captures the feeling of spending time outdoors with friends and family and hearing a friendly “whistling” over the decoys. To learn more about Heybo and its products, visit their website, Twitter, Facebook, and Pinterest.